Physicians Mutual to launch new health insurance portfolio
The Physicians Mutual Integrated Health Portfolio (IHP) bundles together existing Physicians Mutual products with several new products to provide a portfolio with a variety of choices and price points for Americans who often cannot afford to purchase health insurance for themselves or whose employers do not offer insurance. This includes individuals who are self-employed; those who are employed by a small business or who run a small business; and individuals in other circumstances that require them to buy their own health insurance. "We developed a portfolio of products that give consumers choice and flexibility," commented Melissa Crawford, vice president, Physicians Mutual. "They can pick affordable coverage that best meets their needs." This portfolio of products is designed for middle-income Americans for whom the only choice has been major medical plans with high deductibles. Crawford points out that individuals and small business owners usually do not have benefits managers who can talk them through their insurance options. A unique feature of the Physicians Mutual Integrated Health Portfolio is that it offers a needs assessment to help each customer determine which insurance products are right for them.