Aegon to start life insurance business in the Czech Republic
Aegon, one of the top ten insurance companies in Europe, is entering the life insurance market of the Czech Republic with a greenfield operation and intends to offer a range of products and services. The insurer aims to open branches in the largest cities in the Czech Republic and will also use the services of tied agents and independent brokers to sell and distribute its products, Aegon said in a release. Mr Boris Cuchran, who has wide experience in the insurance industry in the region, has been appointed general manager of the Czech operations. "We are pleased with the opportunity to begin providing life insurance solutions to customers in the Czech Republic," said Aegon chairman Donald Shepard. "This continues Aegon's previously stated growth strategy in the important Central and Eastern European market." Aegon already has a well-established business in Hungary serving as a platform for cost-efficient expansion in Central and Eastern Europe. In 2003 Aegon successfully entered the life insurance and pension market in neighboring Slovakia.