Manchester United signs $240m sponsor deal with Aon
The insurance broker replaces DHL as the football club’s training kit sponsor.
Manchester United Football Club has signed an eight-year partnership deal worth approximately $240m with insurance broker Aon Plc, who willl sponsor its training ground and kit.
The English professional football club, which entered New York last year, secured sponsorship for its training kit in 2010 after signing a four-year £40m deal with DHL.
Aon will rename the football club’s training facility at Carrington as the Aon Training Complex. As part of the deal, the insurance broker will provide the club with advice on everything from player data analysis to risk management.
Aon, which also provides human resources solutions, will pay between $25m and $30m per year illustrating the continuing ability of Premier League teams to attract big investment, and Man Utd’s position as one of the world’s most commercially successful football clubs, reported the Financial Times.
Phil Clement, chief marketing officer at Aon, said: “We are continuing to invest very aggressively in the brand.” The insurance broker and human resources group is hoping to continue to deepen its exposure to Man Utd’s large following in Asia.
“We’ve gone from no brand awareness in countries like Japan and South Korea to incredible brand awareness. It’s been an explosion. What we needed to do was translate that awareness into an understanding of what we do.”
Greg Case, chief executive of Aon, said that the two firms had discussed renewing AON’s shirt deal, but opted instead for the training ground deal.
Other clubs like Arsenal and Manchester City have sold sponsorship rights to their stadiums rather than training grounds, while Manchester United has said it has no plans rename Old Trafford. Ed Woodward, executive vice-chairman of Manchester United, said that Old Trafford will not be sold.
The football club, whose new kit contract with Nike is up for renewal, has recently secured a $559m seven-season shirt sponsorship deal with General Motors.