USA Cider Market Insights Report 2011
Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.
Cider consumption in the USA has been growing rapidly once again in recent years with sales up by almost 10% in 2010. At just 400,000 hl however, cider remains a small fraction of the 234 m hl beer category.
One of the main drivers of recent growth has been increased investment in marketing and distribution by market leader Green Mountain Cider which has resulted from the increased market share it has gained through acquisition. At the same time the rapid rise of brands such as Magners and Ace with a less traditional approach to the product (promoting cider served over lots of ice) has helped to drive consumption among a new breed of consumer.
Finally the growth of premium regional draught cider products (many of them on tap) has mirrored the growth of craft beer and these two segments share a somewhat similar consumer positioning.
â€¢ The 2011 USA Cider Market Insights report is a high level market research report on the USA cider industry.
â€¢ Published by Canadean, this 30-page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market.
â€¢ The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
â€¢ Ideal for benchmarking total market vs. retail audit and other data.
â€¢ Canadeanâ€™s in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.
â€¢ Our data is compiled by an experienced â€œon-the-groundâ€ industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.
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