United Kingdom Cider Market Insights Report 2011
Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.
2010 saw a slowdown in the growth of the cider category but encouragingly value performed far stronger. The market is benefiting from a continued rising interest in premium cider products. Growth in the off-premise has been maintained by an increasing tendency for retailers to include ciders in beer promotional offers â€“ this was notable at Christmas. In the on-trade cider has inevitably suffered from a very depressed Horeca channel.
Cider also had little gain from the 2010 FIFA World Cup which saw a surge in support for the global beer brands. The FIFA World Cup is very much a beer occasion. The popularity of pear ciders or to purists Perry has been an important factor in maintaining momentum in the cider category in 2010. Pear ciders have brought a younger more feminine consumer into the market. Flavoured ciders too are gaining more of a presence.
â€¢ The 2011 United Kingdom Cider Market Insights report is a high level market research report on the UK cider industry.
â€¢ Published by Canadean, this 44-page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market.
â€¢ The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
â€¢ Ideal for benchmarking total market vs. retail audit and other data.
â€¢ Canadeanâ€™s in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.
â€¢ Our data is compiled by an experienced â€œon-the-groundâ€ industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.
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