Each new store will feature the latest styles and designs from more than 40 premium comfort footwear brands including ECCO, Mephisto, UGG and Dansko. Each store has a comprehensive selection for every end use, from dress shoes and business casual footwear to sandals, clogs, boots and active performance shoes. The new stores will also feature the Aetrex orthotic system and digital foot scanning technology. Customers who come into the store can have their feet scanned to identify their foot type and pressure points, and determine the appropriate Aetrex orthotics for their feet. Lee Cox, senior vice president of retail, said: "Our rapid expansion is evidence our retail concept resonates with consumers. We look to continue this growth trend in order to meet the increasing demand for quality comfort footwear across the country."