South Africa Cider Market Insights Report 2011
Brand volumes and market share are given by price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data, all supported by market commentary.
Distell currently controls almost the whole of the cider market in South Africa. Financial reports state that over a ten year-period, Distell has contributed to the countryâ€™s economy with the main beneficiaries the government through taxes, employees and shareholders. Distell reported strong growth despite the strong currency and continued recession.
Distell managed to hold its own in the reporting period for the six months to December 2010 despite battling a strong local currency and the persistent curb on spending brought on by the global downturn. Local sales growth in cider and rtd FABs brands had offset the marginal decline in wine sales and had helped to compensate for the drop experienced across the companyâ€™s spirits portfolio.
In 2010, Distell invested ZAR36.2 million into the expansion of cider, sparkling wine and whisky production. This follows on from Distellâ€˜s expansion in production capacity for cider in 2008 following the launch of Burchell premium cider. This recent activity has consolidated Distellâ€™s leading position in the market, as shown in the graph below.
â€¢ The 2011 South Africa Cider Market Insights report is a high level market research report on the South African cider industry.
â€¢ Published by Canadean, this 19-page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market.
â€¢ The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
â€¢ Ideal for benchmarking total market vs. retail audit and other data.
â€¢ Canadeanâ€™s in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.
â€¢ Our data is compiled by an experienced â€œon-the-groundâ€ industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.
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