Skinny Nutritional Inks Distribution Deal with Straub
Straub Distributing, an Anheuser-Busch distributor, will distribute Skinny Water zero-calorie enhanced beverages throughout Southern California territories including the major metropolitan areas of Los Angeles, Orange County and San Diego.
Bob Adams, vice president of Straub Distributing Co., said: â€œWe are looking forward to introducing Skinny Water to our customers. We think that Skinny Water is the type of healthy beverage that will appeal to our health-conscious consumers. The fact that Skinny Water is already approved in over 600 stores in our territory gives us a great head-start.â€
Skinny Water is currently authorized in over 600 chain retail stores in Southern California, including Target, Albertsons, Vons (Safeway), Gelsons and Vincente Markets. Skinny Water is available in over 14,400 stores nationwide.
Michael Salaman, chairman of Skinny Nutritional, said: â€œWith our relationship with Straub, we are confident that Skinny will now be able to further its growth through a superior distribution network in this market. Skinny Water's line up of great-tasting zero-calorie beverages will be a big hit with the health-conscious consumers of Southern California.
â€œWe see growth coming from our current chain business in this market and will be targeting additional accounts from gyms to salad shops to healthier for you accounts. Due to our existing chain authorizations in Southern California, we anticipate that Straub will be able to get off to a running start with over 600 retail authorizations in hand.â€
Will the deal benefit the firms?
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