Simply Peeled Relaunches with New Name and Logo
The Soft Serve Fruit Co will offer the same all-natural seasonal fruit varieties, such as banana, mango, strawberry and pear, in kid's, medium and large sizes, a large selection of sundaes and smoothies, and they just introduced a gourmet pretzel cone.
All soft serve fruit varieties are free of dairy, gluten, fat, sodium, and cholesterol and contain less than 90 calories in a 3.5oz cup serving.
According to the company, customers can also choose from a variety of toppings, all of which are free of additives, preservatives and high-fructose corn syrup, ranging from fresh fruit and granola to hot organic peanut butter and maple syrup.
The new logo artwork is based on classic wooden fruit crate signs to complement the eatery's charming wood accents and rustic ambience. Designed by Garrett Singer Architecture & Design, the space takes cues from the quintessential summer house, juxtaposing checkered linoleum floors and vintage wood fruit crates with modern, fun, interactive details such as scratch n' sniff wallpaper.
Daniel Karsevar, president of The Soft Serve Fruit Co, said: â€œWe are excited to make this transition. Customers are always surprised that our Soft Serve Fruit is made from all natural fruit and is both free of gluten and dairy. We felt that The Soft Serve Fruit Co was the perfect name to communicate the great tasting, guilt-free nature of our brand.â€
Will the move benefit the firm?
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