Reebok and Avon Foundation enter into partnership
As a supporting partner of the Avon Breast Cancer Crusade and the Avon Walk for Breast Cancer US series, Reebok has worked in conjunction with the Avon Foundation to have the symbolic pink ribbon featured on its best performance and lifestyle footwear, apparel and accessories. Reebok's pink ribbon branded products help raise awareness for the Avon events and, in addition, Reebok has made a significant donation to the cause. The Pink Ribbon collection will be sold in 2008 at retailers in over 51 countries. Countries hosting Avon Walk Around the World for Breast Cancer events will carry Pink Ribbon product in all Reebok retail locations. Marcy Schwam, Reebok's global director of women's sport, said: "Reebok's global sponsorship of the Avon Walk signifies our strong commitment to women around the world and the passions that move and inspire them. Wearing Reebok's new Pink Ribbon footwear, apparel and accessories enables women to demonstrate their support for breast cancer awareness from head to toe."