Peet's Coffee & Tea Introduces New Product Line
The company will be roasting the new line in its facility in Alameda, California.
In 2009, Peetâ€™s entered the flavored-coffee segment with its launch of Godiva brand coffees. Now, the company is entering the medium-roast segment, which accounts for well over a third of specialty coffee sales in grocery stores nationally and more than 40 percent of sales in the eastern US.
Patrick Oâ€™Dea, president and CEO of the company, said: â€œMedium roast is the largest product segment within specialty coffee, and our research clearly indicates itâ€™s a big opportunity for us with both existing consumers and in attracting new consumers to the Peetâ€™s brand. Leveraging the superior selling and merchandising power of our unique DSD system, we expect this new line to be in the majority of grocery stores we service by yearâ€™s end.â€
Doug Welsh, roastmaster and vice president of coffee at Peetâ€™s, said: â€œWe brought every bit of our 45 years of coffee craft to the creation of these two blends. The style is smooth and balanced, with an abundance of pure, sweet coffee flavor. In Cafe Domingo, a select blend of Latin American coffees, this is expressed in cacao and toffee tones and a clean, crisp finish. Cafe Solano bespeaks the wider influence of a world blend, with lively and aromatic notes contributed by African and Indo-Pacific coffees.â€
Will the medium-roast line attract new consumers?
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