The company expects the warehouse to be capable of delivering GBP1 billion worth of orders annually. Jason Gissing, Ocado's chief financial and marketing officer, said: "The model is scalable. We now know how it works." The company is yet to finalize the location of the new center. The retailer's move comes even as it has lost almost GBP200 million since it started operations in 2000 for automating its Hatfield warehouse.