Nike to open its first NikeiD Studio in New York
The NikeiD Studio is a consumer destination for designing, personalizing and customizing Nike performance and sport culture footwear, apparel and equipment, and marks the beginning of a design community, both virtual and hands-on, for consumers to share ideas, concepts and a passion for NikeiD. The Niketown New York location also features a unique touch screen in the front window of the store where consumers will be able to design on the street before an audience. People will be able to email their designs from the touch screen to their friends, to their home computer or even purchase the design inside at Niketown. Each shoe posted on the NikeiD web site will have the designer's name, the name of the creation, their country of origin, and the time it was designed. Trevor Edwards, vice president of brand and category management for Nike, said: "The world has changed. Consumers interact with brands on their own terms. The NikeiD Studio enables consumers to create their expression of the Nike brand with the guidance of a skilled design consultant."