Brand volumes and market share are given by local definition, price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise).

Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Reasons to Buy:

•    The 2011 Nigeria Beer Market Insights report is a high level market research report on the Nigeria beer industry.
•    Published by Canadean, this 67-page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market.
•    The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
•    Ideal for benchmarking total market vs retail audit and other data.

•    Canadean’s in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.

•    Our data is compiled by an experienced “on-the-ground” industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.
Key Information Provided in this report:

•    Market background including legislation and taxation tables
•    Market update including current and emerging trends
•    Industry structure including leading brewers/importers
•    Brand analysis including new products activity in 2010
•    Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type)
•    Domestic and imported brand volumes
•    Company volumes
•    Company profiles
•    Distribution channel analysis (on- vs off-premise)
•    Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices
•    Trade margin build-up model
•    Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable