Kimberly-Clark opens new design studio
The facility represents an addition to Kimberly-Clark's product, marketing research and customer development tool kits - further advancing those capabilities that touch customers, shoppers and users. At the core of the innovation design studio is a visualization room with advanced virtual reality technologies and equipment, including a high-tech kiosk called the Kimberly-Clark (K-C) SmartStation that simulates a person's shopping experience. Together, these help K-C research new product innovations and store concepts from idea, through concept testing to actual execution without the time and cost of physically constructing mock-ups. Ramin Eivaz, vice president of North Atlantic insight, strategy and growth for K-C, who led the development of the innovation design studio, said: "We are one of only a few companies in the world to have an innovation design studio with an integrated virtual reality system, and we believe ours may well be the most technologically advanced system anywhere. By engaging ourselves and our customers in this virtual world, we can spark better ideas to improve the shopping experience and collaborate on new product concepts and innovations."