The new Keepsake family jewelry collection consists of custom made rings and pendants, with both birthstone and name personalization. Keepsake products will be offered in sterling silver, 10k, and 14k gold with prices starting at $49.97. Matt Gase, general manager for Commemorative Brands, said: "Keepsake is a strongly recognized brand in the jewelry industry and we are honored to be able to expand that brand into family jewelry. The products offered at Wal-Mart commemorate and recognize family and will be treasured by many generations. Thus it is appropriate to brand these cherished items as Keepsake."