Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, pear, flavoured). Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Cider is currently considered a trendy drink in Ireland but it was not always perceived in this way. It used to have a rather cheap image with an older demographic. In more recent years, cider has been commonly sold in large PET bottles at discount prices, bolstering its cheap image in Ireland.

For a long time cider production was supported by preferential tax treatment. Bulmers is by far the market leader in Ireland. It is owned by C&C Group and produced in Clonmel, Co Tipperary. Outside the Republic of Ireland, C&C Group brand cider as Magners. Drinking cider over ice is popular in Ireland and this practice is often featured in Bulmers’ advertisements.

Key benefits:

• The 2011 Republic of Ireland Cider Market Insights report is a high level market research report on the ROI cider industry.
• Published by Canadean, this 35-page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market.
• The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
• Ideal for benchmarking total market vs retail audit and other data.
• Canadean’s in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.
• Our data is compiled by an experienced “on-the-ground” industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.

To purchase this detailed report, please click here.