Hansen's Introduces Natural Fruit and Tea Stixs
The Stix launch adds to Hansen Beverage Company's current line of products sweetened with Truvia rebiana that include Hansen's Natural Lo-Cal Juices and Blue Sky Free sodas.
Hansen's Fruit Stix and Tea Stix offer consumers a refreshing new way to enjoy great-tasting beverages in a water soluble powdered drink mix that accounts for 100 percent of the daily recommended dose of vitamin C with only five calories per serving and free of sugar, gluten and artificial sweeteners, flavors, colors or preservatives.
Hansen's Natural Fruit and Tea Stix are available in five flavors - Natural Iced Tea, Natural Blackberry Tea, Natural Strawberry Lemonade, Natural Fruit Punch and Natural Berry.
There are currently more than 20 beverage and food products featuring Truvia rebiana.
Patty Fender, new product development manager for Hansen Beverage Company, said: â€œHansen's Natural is responding to the growing consumer demand for healthier, natural products that refresh and taste great without unnecessary calories.
â€œThe opportunity to expand our Hansen's Natural line is definitely here, and we've been able to do so successfully in partnership with the Truvia brand. As an ingredient, Truvia rebiana helps to make quality beverage products that are essential for our business.â€
Ann Clark Tucker, director of marketing and communications Truvia, Cargill Health & Nutrition, said: â€œTruvia rebiana continues to gain traction as an ingredient in more beverage products in the US. We are pleased to see Hansen expand its line of products with Truvia rebiana. These introductions demonstrate the growing consumer market for products with the great tasting, zero-calorie natural sweetness of the Truvia brand.â€
Will the new products cater the needs of consumers?
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