Global Brands Group and Nuance-Watson have entered into an agreement to operate the FIFA store. Under the terms of the agreement, Nuance-Watson will manage retail operations for the first FIFA store. The 157-square-meter football lifestyle store will feature exclusive FIFA-branded and FIFA World Cup-inspired products, as well as best-selling football merchandise from FIFA's partner Adidas. Gary Schoenfeld, co-CEO and president of Global Brands Group, said: "Inspired by FIFA's 100-year history as the world's greatest sports brand, the official FIFA store will be the preeminent football-themed lifestyle destination. Passion for football - and the FIFA World Cup in particular - is unparalleled around the world, and we are excited to begin the global rollout of these stores in the coming months."