‘Consumer Attitudes and Online Retail Dynamics in South Korea’ provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design.

The report provides core insights into consumer behavior and highlights the latest online trends and their impact on online product sales. Core data sets give both historical contexts and a view into the future, allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel. By examining best practice from leading national large-scale online retailers, as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.

Key features:

• Provides the magnitude, growth, share and dynamics of the online retail market.
• Includes core insights into consumer behavior and highlights the latest online trends and their impact on online product sales.
• Core data sets give both historical contexts and a view into the future - providing data from 2005 through to 2015.
• By examining best practice from leading national online retailers, the report also provides insights and ideas about how best to approach growing online sales for your business.
• Assess the impact of economic recession and recovery on market growth.
• Understand the consumer behavior and online trends in South Korea; along with which products (of 25 different categories) will be the major winners and losers in the coming years.
• Improve market and strategic planning using highly granular, forward-looking market data.
• Learn from best practice approaches outlined in the case studies of leading online retailers.

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