This was attributed to Telkom South Africa (Telkom SA), which operated as the country’s sole undersea broadband cable provider to 2009 and charged high tariffs for broadband services, which had a significant negative impact on broadband services in the country.

Between 2005 and 2007, South African retail spending demonstrated strong growth before slowing in 2008 and 2009. Following this, retail sales in South Africa are anticipated to grow at a compound annual growth rate (CAGR) of 10.71% during the forecast period, reflecting the growth in household incomes, particularly in the lower household income groups rather than middle and higher income groups in the country.

‘Consumer Attitudes and Online Retail Dynamics in South Africa’ provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design.

The report provides core insights into consumer behavior and highlights the latest online trends and their impact on online product sales. Core data sets give both historical contexts and a view into the future, allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel. By examining best practice from leading national large-scale online retailers, as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.

Key features:

• Provides the magnitude, growth, share and dynamics of the online retail market.
• Includes core insights into consumer behavior and highlights the latest online trends and their impact on online product sales.
• Core data sets give both historical contexts and a view into the future - providing data from 2005 through to 2015.
• By examining best practice from leading national online retailers, the report also provides insights and ideas about how best to approach growing online sales for your business.
• Assess the impact of economic recession and recovery on market growth.
• Understand the consumer behavior and online trends in South Africa; along with which products (of 25 different categories) will be the major winners and losers in the coming years.
• Improve market and strategic planning using highly granular, forward-looking market data.
• Learn from best practice approaches outlined in the case studies of leading online retailers.

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