Consumer Attitudes & Online Retail Dynamics in Russia
Specialist retailers value sales increased by a CAGR of 11.03% during the review period. The online shopping channel in Russia is less developed than in other European countries.
Although online shopping began in the last decade, several issues prevented strong growth, including online retailers defaulting on orders, goods being damaged during delivery, or fraud, with the seller company suddenly disappearing overnight. Russian retailers are trying to address these concerns and gain consumer confidence, but there is still some distance to be covered before Russia catches up with other European markets.
'Consumer Attitudes and Online Retail Dynamics in Russia' provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design.
The report provides core insights into consumer behavior and highlights the latest online trends and their impact on online product sales. Core data sets give both historical contexts and a view into the future, allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel. By examining best practice from leading national large-scale online retailers, as well as reviewing innovative approaches from smaller operators, the report also provides insights and ideas about how best to increase online sales.
â€¢ Provides the magnitude, growth, share and dynamics of the online retail market.
â€¢ Includes core insights into consumer behavior and highlights the latest online trends and their impact on online product sales.
â€¢ Core data sets give both historical contexts and a view into the future, providing data from 2005 through to 2015.
â€¢ By examining best practice from leading national online retailers, the report also provides insights and ideas about how best to drive online sales.
â€¢ Assess the impact of the economic recession and subsequent recovery on market growth.
â€¢ Understand the consumer behavior and online trends in Russia; along with which products (of 25 different categories) will be the major winners and losers in the coming years.
â€¢ Improve market and strategic planning using highly granular, forward-looking market data.
â€¢ Learn from best practice approaches outlined in the case studies of leading online retailers.
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