Clearwater Appoints Chief Commercial Officer
By NS Admin Published 26 April 2011Leading the global sales and marketing organization, Mr Morency will take responsibility and be the driving force behind the execution of two of Clearwater's core strategies: target profitable and growing markets, channels and customers; and, innovate and position products to deliver superior customer satisfaction and value.
Mr Morency has over 27 years experience within industrial and consumer sectors including senior leadership positions at Tate & Lyle in China and the US and International Paper Company in the US. His most recent position with Tate & Lyle was vice-president and general manager, Asia Pacific.
Prior to Tate & Lyle, Mr Morency held positions with increasing responsibility with International Paper Company concluding with director of marketing, food service division. In his distinguished career, he also worked with multi-national companies such as H.J. Heinz Company, Unilever, Coca Cola and Campbell Soup Company.
Mr Morency said: “I am looking forward to joining the management team at Clearwater. Clearwater has a world recognized brand and reputation for the very highest quality seafood and a proven record in the innovative use of technology to enhance customer value. I look forward to continuing to bring the value inherent in Clearwater's operations to our customers.â€
Ian Smith, CEO of Clearwater, said: “Greg's proven track record over 27 years, his diverse range of global experience in both marketing and sales and his experience in the food industry made him the ideal candidate for the position.â€
Will Mr Morency's experience benefit the firm?
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