BKC Rolls Out New Chicken Tenders
The new tenders are the perfect meal option for adults and kids alike with a crispy and flavorful outside, tender and juicy inside, and an all new seasoning and shape.
And now, BKC is giving families across the country the chance to try these new tenders. The restaurant chain will be giving away 272 million chicken tenders through a mailed coupon for a free four-piece serving, no purchase necessary, which hits mailboxes nationwide at the end of March 2011.
According to the company, a four-piece chicken tenders serving will join other tasty favorites on the BK value menu for just $1. Eight and 20-piece chicken tenders are available for a suggested retail price of $1.99 and $4.99 at participating restaurants.
Marketing support will include national TV advertising spots which begin airing today that highlight the chicken tenders as this yearâ€™s tastiest BK handheld, making life easier with its portable size and shape, customizable features through six sauce options, and ability to help families connect by making meal time enjoyable and simple.
Separate kids advertising will feature the chicken tenders making their stage debut with the help of E.B., Easter Bunny, the lead rocker in Universalâ€™s new animated movie, HOP. The commercial puts the spotlight on the new recipe with a larger-than-life concert experience, elevating the chicken tenders to rock star status.
Steve Wiborg, president, North America, BKC, said: â€œOur all new Chicken Tenders demonstrate our continued commitment to offering our guests quality, great tasting food. Today, weâ€™re proud to announce a new, better tasting tender that weâ€™re sure will satisfy any appetite. Thatâ€™s why weâ€™re giving away millions of tenders for Americans to try for free.â€
Will the move benefit the firm?
Have your say and discuss with your peers on the InfoGrok community.
Participate by posting your comments now.