8th Continent launches heart-health soy drink
The 8oz beverages, known as 8th Continent Refreshers, are billed as heart-healthy drinks containing real fruit juice, 20% of the recommended daily value of calcium, 100% of daily value of vitamin C and 6.25g of Solae brand soy protein. The company stressed the potential health benefits derived from soy, including lower cholesterol and a reduced risk of heart disease. John Starkey, marketing director for 8th Continent, said, "Each glass of 8th Continent Refreshers has the great taste of juice and the goodness of Solae brand soy protein. Our expertise in blending soy protein with other ingredients ensures that our products delight consumers with a delicious taste experience every time they take a sip. Consumers will love this healthy and refreshing way to add soy protein to their diet." The company said demand for soy beverages is expected to continue growing as manufacturers introduce new products with improved taste and a greater presence in mainstream retail outlets.