Burberry CEO Angela Ahrendts - one of only three female CEOs in the FTSE 100 - has stepped down in order to join Apple as senior vice president of Retail and Online Stores.
Tim Cook, Apple CEO, said: "I am thrilled that Angela will be joining our team ... She has shown herself to be an extraordinary leader throughout her career and has a proven track record."
Ahrendts joined Burberry in 2006. Her replacement will be Christopher Bailey, who is currently chief creative officer.
She said: "I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world".
She follows the path of John Browett, former CEO of Dixons who stepped down from his position to manage retail expansion of Apple, but then left after just 6 months. At the time Apple offered no explanation for this and Browett's sudden depature was felt to be an embarrassment.
Burberry shares were trading 6 per cent lower in early trading.
Her depature from Burberry leaves Carolyn McCall at easyJet and Alison Cooper at Imperial Tobacco as the only two female CEOs in the FTSE 100.