Samsung gets major smartphone share in Europe

Almost half of the smartphones sold in Europe were made by Samsung.

New Statesman
Photograph: Getty Images.

The South Korean electronics giant Samsung has secured a major share in smartphone segment in Europe.

Almost half of the smartphones sold from the period of March to May 2013 in the European markets were made by Samsung, according to market research firm Kantar.

The European smartphone market was dominated by Google’s operating system Android.

During the period, smartphones based on Android accounted for more than 70 per cent of sales in the top five European markets during the period, compared to 61 per cent in the same period in 2012.

Paul Moore, global director at Kantar Worldpanel ComTech, told the Financial Times: “Across Europe, Android growth remains strong. However, in the US Apple’s expanded distribution agreement with T-Mobile is helping the iPhone keep Android growth at bay.

“T-Mobile is the smallest of the big four US carriers but it does have the capacity to give iOS a boost, particularly as 28 per cent of its customers plan to buy an iPhone when they next upgrade.”

Microsoft Windows-based smartphones accounted for almost 7 per cent of sales in the three months ended 31 May 2013, an increase of 4.3 per cent compared to the same period in 2012. Finnish handset maker Nokia has been using Windows on its smartphones.

Canadian handset maker BlackBerry has seen a 2.5 per cent decline in smartphone sales in the three months ended 31 May 2013, compared to a decline of 7 per cent in 2012.

The Japanese electronics giant Sony has been able to improve sales of its Xperia range of smartphones, which use Android operating system in the UK.

Moore added: “The flagship Xperia Z has driven Sony’s growth in Britain by successfully appealing to Samsung customers. Some 38 per cent of Xperia’s users are ex-Samsung owners, the majority of whom have upgraded from the Galaxy S2.”