First UK fine for cold calling

DM Design will pay £90,000.

Photograph: Getty Images

The first fine for excessive cold calling in the UK has been issued - DM Design, a Scottish firm in Cumbernauld, will pay £90,000 after drawing 2,000 complaints over unwanted calls.

The company failed to respond to most of these complaints, and at one point an employee threatened to "continue to call" one complainant "at more inconvenient times like Sunday lunchtime".

Here's the statement from the Information Commissioner's Office, who said that more fines would follow:

Today's action sends out a clear message to the marketing industry that this menace will not be tolerated.

This company showed a clear disregard for the law and a lamentable attitude toward the people whose day they were disturbing. This is not good enough.

This fine will not be an isolated penalty. We know other companies are showing a similar disregard for the law and we've every intention of taking further enforcement action against companies that continue to bombard people with unlawful marketing texts and calls.

All of this work has been made possible thanks to the information we are receiving from the public, which has assisted our investigation team in identifying the companies making these calls.