Show Hide image 13 July 2012 Barclays and the Premier League renew partnership deal Barclay's £40m per year sponsorship deal Barclays have signed a new three year partnership deal with the Premier League. The three year deal, which will operate from 2013 to 2016, is worth £40m a year. The deal stands as further evidence of the lasting popularity of Premier League football. This sponsorship deal is worth 45 per cent more than the previous deal, which ends after the 2012/13 season. Meanwhile the value of domestic TV rights for Premier League football has gone up by 70 per cent. Barclay’s sponsorship deal includes global title sponsorship and marketing rights, from extensive advertising to hospitality and tickets. Barclays first sponsored the League in 2001. Following the Libor scandal, in which Barclays were fined $435m by US and UK regulators for false reporting of borrowing costs in 2005-2009, this advertising opportunity is highly prized. The Premier League, which was won by Manchester City in the 20th season, 2011-2012, commences its next season on 18th August. Last year it was broadcast to 650m viewers worldwide. By Helen Robb Helen Robb reads PPE at Oxford University where she is deputy editor of ISIS magazine.