Visteon and 3M Introduce New Demonstration vehicle
Technologies demonstrated on this vehicle include Visteon innovations in electronics, lighting, interiors and climate, as well as an array of 3M products and solutions.
Representatives from both companies observed drivers in target markets and how they interacted with their vehicles, then entered in dialogue regarding their driving experience. Workshops were also held to gauge the consumer's sense of perceived quality.
Output from this research resulted in an outline for the growth market project, yielding a compilation of technologies considered by target consumers as having high value and quality, and designed to reflect local needs.
Local Visteon experts in various growth regions provided insights to ensure that the projectâ€™s styling, design and features appeal to emerging market consumers while offering maximum customization. The modular design offers consumers a vehicle with key features that can be tailored to meet their driving needs and preferences.
For instance, the instrument panel can be full-size for improved styling, or two-thirds of normal size to increase available storage space, said the firm.
Tim Yerdon, global director of innovation and design at Visteon, said: â€œTogether, Visteon and 3M conducted extensive research to better identify the mobility wants and needs of today's consumers in growth markets.â€
Steven Vander Louw, global technical director of automotive division at 3M, said: â€œWe're pleased to be a part of this exciting project. The research and analysis portion of 3M and Visteon's ongoing collaborative relationship leverages the strengths of both companies, and results in more relevant applications of technologies to target markets.â€
Will the move benefit the firms?
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