The move comes as Saab Automobile is embarking on its biggest-ever product offensive and expansion into several new markets around the globe.

Effective February 1, 2011, Saab Automobile's new global sales organization is divided into four regions, each led by a regional director responsible for market development, sales and after sales.

The regions identified in the new structure include Americas, Nordic, Europe, and Asia Pacific, Middle East & Africa. The Americas region includes the US, traditionally Saab's largest market, and will be led by Alan Ludwell, currently responsible for importer markets at Saab Automobile.

Magnus Hansson will continue as regional director for the Nordics, where Sweden is the largest market. The Europe region will be led by Jonathan Nash, who leaves his position as managing director of Saab Great Britain.

Over the course of the next few months Saab Automobile aims to reveal a regional director for Asia Pacific, Middle East & Africa, where China will become the main focus.

All regional directors will be based at company headquarters in Trollhattan, Sweden, where they will report directly to Saab Automobile executive director global sales & after sales, Matthias Seidl.

Saab Cars North America has also revealed the addition of David Rooney as executive director marketing for North America. Mr Rooney has a very extensive executive marketing background.

Mr Rooney spent the duration of his career at Chrysler/DaimlerChrysler where he held several director level positions in areas such as customer relationship management, marketing and global communications, brand communications, media operations, events and cross brand marketing.

Mr Seidl said: “This new organization gives individual markets a direct link with company headquarters through their regional organizations, creating shorter lines of communication and a more effective decision-making process.”

Will the move benefit Saab Automobile?

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