Rolls-Royce Motor Cars Develops 102EX
The car will tour during 2011, serving as a test bed to gather a bank of research data which will be crucial in informing future decisions on alternative drive-trains for Rolls-Royce Motor Cars.
Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the worldâ€™s most discerning customers. With 102EX, also known as the phantom experimental electric (EE), it is the companyâ€™s intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.
According to the company, 102EX will serve as a working test bed for a global tour that takes in Europe, the Middle East, Asia and North America. Through test drives, owners will be given the opportunity to experience an alternative drive-train technology and to feedback their experiences, thoughts and concerns directly to Rolls-Royce.
While there are no plans to develop a production version, as one of the companyâ€™s EX models it will serve to begin a dialogue with existing owners and stakeholders, posing as well as answering questions of its audience.
These include the carâ€™s ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions. But also to benchmark reliability and quality against customer expectations of the worldâ€™s pinnacle automotive brand.
Torsten Muller-Otvos, CEO of the company, said: â€œWe have engineered the worldâ€™s first battery electric vehicle for the ultra-luxury segment. With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future. I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience.â€
Will the move benefit the firm?
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