Ram Truck Unveils New 1500 Express
The truck model was originally revealed in February 2011 under the code name Adventurer.
Plans to introduce the new Ram 1500 Express were pulled ahead after company executives saw a groundswell of support for the then-just-announced Ram Tradesman.
The Ram Tradesman is a value-priced, HEMI-powered Ram 1500 regular cab truck that appeals to a cost-conscious, new-vehicle buyer who doesn't want to give up performance and capability.
The new truck is equipped 5.7-liter HEMI V8 engine with 390 horsepower and 407 lb ft of torque, Ram 1500 Express comes loaded with features that emphasize its high-performance character.
The new Ram model will also get fog lamps and 20-inch aluminum wheels with locking lug nuts. There's also a locking tailgate, cargo lamp, rear-bumper step pad, 6" x 9" side-view mirrors and rear wheel-well liners.
Standard features also include a 160-amp alternator, 26-gallon fuel tank, 3.55 rear axle ratio, 700-amp maintenance-free battery, four and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, front and rear stabilizer bars, power rack-and-pinion steering, halogen headlamps, heavy-duty engine and transmission cooling and a full-size spare tire.
Safety features include advanced multistage front air bags, supplemental front curtain and side air bags, anti-lock four-wheel disc brakes, electronic stability control, height-adjust shoulder belts, sentry key theft deterrent system and tire pressure monitoring warning lamp.
Ram 1500 Express comes as a regular cab, short-bed model, with a choice of 4x2 or 4x4 drivetrain. When equipped with an optional Class IV hitch, the new Ram 1500 Express will tow a maximum trailer weight of 10,450 lbs.
Manufacturer's Suggested Retail Price for the new Ram 1500 Express will start at $23,830, including $975 destination charge. It will arrive in Ram Truck dealerships in second quarter of 2011.
Fred Diaz, president and CEO of Ram Truck and head of national sales at Chrysler Group, said: â€œWe're excited about the addition of this new model to the Ram 1500 lineup. There's nothing that compares to the high-performance value represented by the Ram 1500 Express.
"Ram 1500 Express combinesâ€™ great looks and MPG along with HEMI horsepower, torque, towing and payload, all at a fantastic price. It gives the youth or first-time truck buyer an opportunity to show off a great looking ride, with unsurpassed V8 entry-level capability, in a tremendous value-priced package.â€
Will the new truck enhance sales of the company?
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