NavStar Signs Distribution Deal with Ross
Ross Equipment is a provider of value added distribution for a select group of vendor partners.
Ross Equipment customer base includes trucking companies servicing the New York/New Jersey container Port, the largest container Port on the Eastern United States, and the third largest in the country.
The agreement with Ross is another result of NavStar's relationship with the New Jersey Truck Association. Ross will start introducing NavStar's EOBR hardware and services to its customers in the coming weeks.
NavStar will be an exhibitor at the Mid America Trucking Show (MATS) in Louisville, Kentucky, from March 31 to April 2, 2011. Exposure generated from the MATS show, as well as the recently signed distribution agreements with Plaza Fleet and, now, Ross will provide NavStar with the proper initial exposure to the trucking industry, and help develop relationships with small to mid-sized fleets and owner/operator drivers.
Douglas Pritt, chairman and CEO of NavStar Technologies, said: â€œWe are pleased to announce that Ross Equipment has agreed to act as one of our distributors. We have determined a plan to expose our EOBR to the largest audience we can, and our agreement with Ross is just a part of that strategy.
â€œWe feel that relationships we are forming now, as well as relationships that may develop from the MATS show in Louisville the end of March, will help introduce NavStar to the EOBR market, and the US trucking industry.â€
Will the deal commercially benefit the firms?
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