HRE will provide motoring enthusiasts, dealers and vehicle manufacturers in the EU, North Africa and the Commonwealth of Independent States including Russia with the same exclusive, highly-engineered, forged alloy wheels that North American customers receive with the added benefit of having local sales support and the concierge-level customer service its customers are accustomed to.

The European office will work on growing its customer base and representing HRE at shows, races and events across Europe and beyond. It will also stock popular wheel models in sizes and fitments for a variety of European market sports and exotic cars, including Porsche, BMW, Audi, Mercedes and Ferrari. Custom wheels will also be available.

The expansion comes on the heels of HRE's recent unveiling of several new wheel lines, as well as several motorsports accomplishments including a Grand-Am road racing championship with the Fall-Line Motorsports BMW team, which it sponsors.

This is also one of the first times a North American performance parts manufacturer has opened a division to export products to Europe, all indicators of the brand's continued strength.

The effort will be led by Alex Sittel, an automotive industry veteran who has spent his entire career in the industry.

Chris Luhnow, CEO of HRE Wheels, said: “At HRE we pride ourselves on manufacturing the finest and most highly-engineered performance wheels in the world. We have customers around the globe that demand perfection, and opening a new division in Germany was the next logical step as the business continues to grow.”

Will the expansion enhance the firm's market share in Europe?

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