The Hertz Corporation is a general use car rental brand. The Forces acquisition enables Hertz to further penetrate power generation opportunities in the third largest industrial market in the US, while enabling the company to tap into new opportunities in entertainment services, government, construction and other power needs in Chicago and surrounding markets.

Forces provides power solutions to a diversified customer base. With a balanced fleet mix, Forces carries generators from 10kw to 1500kw as well as temperature control products in heat and air conditioning.

Hertz Equipment Rental's products include aerial manlifts, air compressors and tools, earthmoving equipment and power generators, forklifts and material handling equipment, pumps, and trucks and trailers.

Hertz Equipment also offers custom programs and equipment through its specialty service groups; industrial plant services, pump and power services, aerial services and government services.

Mark Frissora, chairman and CEO of Hertz, said: “The construction and industrial market in Chicago is estimated to be a $17.5 billion market. By acquiring Forces, HERC will be able to expand its energy services business, with an anticipated $6m in new revenues for 2011, while further strengthening our long term strategy to diversify our business in the industrial sector.”

Gerry Plescia, president of HERC, said: “Forces is a strong brand and brings to the table a tenured and experienced staff. With their technological and engineering experience, we envision tapping into the Forces staff to enhance our generator capabilities throughout the country.”

How far the acquisition expand Hertz's energy services business?

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