Cadillac to Introduce CTS-V Black Diamond Edition
The Black Diamond Edition, available in the CTS-V Sedan, Coupe and Wagon models, will be the first use by an automaker of JDSUâ€™s proprietary SpectraFlair pigment in North America.
JDSU, an optical technology firm, specializes in color solutions for a wide range of markets. Its pigments are used in certain DuPont paints supplied to Cadillac.
In the CTS-V Black Diamond, a dark tri-coat paint is embedded with SpectraFlair Bright Silver pigment. While other luxury makers offer metallic paints, Black Diamond is created through a meticulous process that gives the paint added dimension.
Instead of simply containing small bits of metal, the SpectraFlair pigment in Black Diamond uses aluminum flakes encapsulated in a glass-like substance called magnesium fluoride. The result is a paint that has a diamond-like sparkle as light hits the surface from different angles.
The CTS-V Black Diamond comes with a suggested retail price, including destination charges, of $69,190 for the manual or $70,490 for the automatic, a $4,850 premium over the CTS-V base price. The CTS-V Black Diamond will be available at the US dealerships in March 2011.
The CTS-V Black Diamond Edition joins Cadillacâ€™s V-Series line of performance luxury vehicles. The CTS-V Sedan, Coupe and Wagon all feature a supercharged 6.2L V8 engine with 556-horspower, Magnetic Ride Control suspension that reads and reacts to the road 1,000 times a second and Michelin Pilot Sport PS2 tire.
John Book, custom color solutions product manager at JDSU, said: â€œAuto makers and consumers are looking to differentiate the color black, an ubiquitous color in automotive. Black Diamond offers the discerning Cadillac customer a special option color that stands out and remains true to their sense of luxury and style.â€
Will the new edition enhance sales of the automaker?
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