Affinia Begins Operations at New Filtration Plant in China
Longkou WIX Filtration will serve the rapidly growing Asian markets and represent a significant expansion of Affiniaâ€™s existing business relationship with Zhang Haibo, president of Haimeng, a drum and rotor manufacturer.
The new 220,000-square-foot filtration center, located in the Longkou economic development zone, Shandong Province, China, will manufacture filtration products for light and heavy-duty vehicles.
WIX Longkou will primarily focus on service to Asian markets, which are experiencing rapid growth in consumer vehicle ownership. Total vehicle sales in China have surpassed those of the US in recent years.
With approximately $2 billion in annual revenue, Affinia has operations in North and South America, Europe, and Asia.
Terry McCormack, president and CEO of Affinia Group, said: â€œThe opening of WIX Longkou is an important new chapter in our World Smart business strategy. It is with total confidence that we invest in this new opportunity with Zhang Haibo, who has demonstrated strong leadership and keen business sense, bringing significant growth and success to our rotor operations. We are thrilled to have his dedication, commitment and support in our filtration endeavor.â€
Keith Wilson, president of Affinia Global Filtration, said: â€œOur WIX brand and associated filtration products have a strong heritage in the aftermarket. With the dedication and expertise of our Longkou associates, we will work together as a unified team in building the WIX brand as a leader in quality and innovation throughout Asia.â€
Will the move commercially benefit the firm?
Have your say and discuss with your peers on the InfoGrok community.
Participate by posting your comments now.