BMW and Toyota strengthen collaboration
The companies will co-operate on fuel cells, R&D, electric drive trains and a sports car.
By New Statesman Published 29 June 2012
It was a case of goodbye General Motors and hello Toyota, as the German car maker BMW signed an agreement with the Japanese corporation on Friday to further strengthen their long-term strategic collaboration, which was initiated in December 2011. BMW will reportedly end its efforts to pursue co-operation with GM and Peugeot Citroen.
As part of the arrangement, BMW and Toyota will jointly develop a fuel cell system, collaborate on power train electrification and work together on research and development in lightweight technologies. Motoring enthusiasts have been equally excited by the prospect of an all-new sports car from the two companies.
Norbert Reithofer, chairman of the board of management at BMW, said:
We aim to further strengthen our competitive position in sustainable future technologies. We signed a [memorandum] to this effect today. Toyota and the BMW Group share the same strategic vision of sustainable individual future mobility. Together we have a great opportunity to continue leading our industry through this transformation.
Akio Toyoda, president of TMC, said:
BMW and Toyota both want to make ever-better cars. We respect each other. And I think this is shown by our taking the next step only six months since the signing of our initial agreement. Toyota is strong in environment-friendly hybrids and fuel cells. On the other hand, I believe BMW’s strength is in developing sports cars. I am excited to think of the cars that will result from this relationship.
Earlier in March this year, the companies signed a binding agreement on collaborative research in the field of next-generation lithium ion battery cells.
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1 comment
No doubt that BMW will have a collaboration with Toyota because Toyota is a large car manufacturer and also they have a strong pillar in terms of marketing strategy and business strategy in selling their awesome cars. This collaboration of them will really affect the car markets. It will also affect some other car manufacturer because the two big companies collaborated. One thing is BMW knows that Toyota has high quality parts for toyota cars and they want to know some ideas about it and also BMW will share some good ideas to Toyota. Toyota sells a lot and most of the people that buys car prefers Toyota because it's simple, affordable and has a great performance. Me, i drive Toyota so far i don't have any major problems on it and another thing Toyota's services are really great. Whenever I'm having a problem with my car i always go to my dealer and they will tend to it immediately, because they really value their customers like me.