Financing the favelas: a shanty town in São Paulo. Photo: Getty
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Start-up finance and the Brazilian favelas

The country has embraced e-commerce since a series of tax reforms in the Noughties, despite stifling bureaucracy.

Parked under a tree in a cul-de-sac off the gleaming Avenida Brigadeiro Faria Lima in São Paulo, the strip that is home to Google’s new Brazilian headquarters, Deocleciano Tolentino sets out his wares, popping open the boot of his car to reveal a spread of cheeses, salamis, nuts, home-made jam and bottles of honey and cachaça. The epitome of a microempreendedor (micro-entrepreneur), Tolentino is one of a generation of Brazilians whose small businesses in the informal economy were regularised in a programme of tax reforms that began in 2003.

Twenty yards down the road stands a building whose beanbag-lined hallways and ping-pong table mark it out as an archetypal start-up HQ. Mansão Startup (“the start-up mansion”) was co-founded in September 2012 by Florian Hagenbuch of the online print-on-demand service Printi.

Hagenbuch, a 27-year-old German brought up in Brazil, left his job as a financial analyst in New York to set up in business in São Paulo in 2012. Printi was one of a wave of Latin American start-ups in the early-2010s which brought an influx of young, foreign would-be entrepreneurs into Argentina, Chile, Mexico and Brazil in particular. Hagenbuch is predictably upbeat about the opportunities for businesses like his, particularly given the enthusiasm with which Brazil has embraced e-commerce.

Yet it is not easy to infuse an emerging economy with start-up culture. Brazil’s formidable bureaucracy can make sorting even basic documentation expensive, time-consuming and unpredictable. As Hagenbuch says, “In places like London, you just start work. Here, it takes around six months to get going legally.” Most daunting of all is the labour legislation. “No matter how careful you are, if there’s a problem, people can sue,” he says. “The risks are huge and you are personally liable.”

Start-Up Brasil, the federal programme launched last year, shows how fragile new firms can be. A fifth of the 62 companies chosen in the second round of selections in December 2013 have already dropped out. The reported reasons include demands for 20 per cent of a company’s equity in return for investment.

Such statistics explain why some micro-entrepreneurs are “bootstrapping” – rejecting outside finance. Since Bruna Figueiredo launched her jewellery firm in 2010, she has held back from seeking external investment. She is targeting what is often referred to as Brazil’s “new middle class” but might be more accurately described as a growing, newly solvent, formally employed working class. “Our customers come from all walks of life,” she says. “Some of them are living in semi-favelas: we can tell from the addresses.” Her jewellery starts at R$200 (£53) for tiny, wafer-thin religious pendants in 18-carat gold – “We have all the saints, even the really obscure ones” – and goes up to R$5,000 (£1,300) for diamond bracelets and earrings. “They can pay in instalments, and it’s e-commerce,” says Figueiredo. “People don’t need to feel intimidated by a fancy storefront.”

Unexpectedly, the biggest-name foreign start-up in recent months is MoneyGuru, modelled on Britain’s MoneySuperMarket and backed by George Mountbatten, the Marquess of Milford Haven.

Hagenbuch confirms that despite the rise of a new, richer working class in Brazil, the tech scene is still dominated by people with wealth. “Creating a start-up has become a real career alternative,” he says. “They used to dream of being bankers.” 

This article first appeared in the 10 April 2014 issue of the New Statesman, Tech Issue

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Leader: Mourning in Manchester

Yet another attack shows we are going to have to get to used to the idea that our liberalism and our freedoms can only be preserved by a strong state.

Children are murdered and maimed by a suicide bomber as they are leaving a pop concert in Manchester. As a consequence, the government raises the terror threat to “critical”, which implies that another attack is imminent, and the army is sent out on to the streets of our cities in an attempt to reassure and encourage all good citizens to carry on as normal. The general election campaign is suspended. Islamic State gleefully denounces the murdered and wounded as “crusaders” and “polytheists”.

Meanwhile, the usual questions are asked, as they are after each new Islamist terrorist atrocity. Why do they hate us so much? Have they no conscience or pity or sense of fellow feeling? We hear, too, the same platitudes: there is more that unites us than divides us, and so on. And so we wait for the next attack on innocent civilians, the next assault on the free and open society, the next demonstration that Islamism is the world’s most malignant and dangerous ideology.

The truth of the matter is that the Manchester suicide bomber, Salman Ramadan Abedi, was born and educated in Britain. He was 22 when he chose to end his own life. He had grown up among us: indeed, like the London bombers of 7 July 2005, you could call him, however reluctantly, one of us. The son of Libyan refugees, he supported Manchester United, studied business management at Salford University and worshipped at Didsbury Mosque. Yet he hated this country and its people so viscerally that he was prepared to blow himself up in an attempt to murder and wound as many of his fellow citizens as possible.

The Manchester massacre was an act of nihilism by a wicked man. It was also sadly inevitable. “The bomb was,” writes the Mancunian cultural commentator Stuart Maconie on page 26, “as far as we can guess, an attack on the fans of a young American woman and entertainer, on the frivolousness and foolishness and fun of young girlhood, on lipstick and dressing up and dancing, on ‘boyfs’ and ‘bezzies’ and all the other freedoms that so enrage the fanatics and contradict their idiot dogmas. Hatred of women is a smouldering core of their wider, deeper loathing for us. But to single out children feels like a new low of wickedness.”

We understand the geopolitical context for the atrocity. IS is under assault and in retreat in its former strongholds of Mosul and Raqqa. Instead of urging recruits to migrate to the “caliphate”, IS has been urging its sympathisers and operatives in Europe to carry out attacks in their countries of residence. As our contributing writer and terrorism expert, Shiraz Maher, explains on page 22, these attacks are considered to be acts of revenge by the foot soldiers and fellow-travellers of the caliphate. There have been Western interventions in Muslim lands and so, in their view, all civilians in Western countries are legitimate targets for retaliatory violence.

An ever-present threat of terrorism is the new reality of our lives in Europe. If these zealots can murder children at an Ariana Grande concert in Manchester, there is no action that they would not consider unconscionable. And in this country there are many thousands – perhaps even tens of thousands – who are in thrall to Islamist ideology. “Terror makes the new future possible,” the American Don DeLillo wrote in his novel Mao II, long before the al-Qaeda attacks of 11 September 2001. The main work of terrorists “involves mid-air explosions and crumbled buildings. This is the new tragic narrative.”

Immediately after the Paris attacks in November 2015, John Gray reminded us in these pages of how “peaceful coexistence is not the default condition of modern humankind”. We are going to have to get used to the idea that our liberalism and our freedoms can only be preserved by a strong state. “The progressive narrative in which freedom is advancing throughout the world has left liberal societies unaware of their fragility,” John Gray wrote. Liberals may not like it, but a strong state is the precondition of any civilised social order. Certain cherished freedoms may have to be compromised. This is the new tragic narrative.

This article first appeared in the 25 May 2017 issue of the New Statesman, Why Islamic State targets Britain

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