Millionaire men don't like millionaire women

"Bossy, middle-aged millionaires" only attractive to women.

Millionaire men prefer to date non-millionaire women as they don’t like to be challenged by their partners, while HNW women are more likely to be interested in men with the same level of wealth.

That’s according to a survey of 15,000 individuals by Millionaire Match, an online dating website that claims it only has wealthy members, including CEOs, entrepreneurs and professional athletes, as well as beauty queens, models and celebrities.

The research confirmed the stereotype of men not being able to be around powerful women, as it found that 79.6 per cent of the men surveyed wanted to date less wealthy women, while 84.5 per cent of the women interviewed preferred to go out with other fellow wealthy individuals.

When asked why, HNW men said they preferred "younger, attractive women" to a "bossy, middle-aged millionaire". Perhaps the same "reasoning" can explain why women represent only 17.4 per cent of directors of FTSE 100 companies.

Women, however, said they wanted to remain in control of their finances and were not interested in "carrying the whole financial burden". One of the women surveyed – who said to be worth more than $100m – said she was "not looking to take care of anybody". 

Giulia Cambieri writes for Spears

This piece first appeared on Spear's Magazine

Donald Trump. Photograph: Getty Images

This is a story from the team at Spears magazine.

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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