Five questions answered on Sony’s slashing of its full-year profit projections

What has Sony said about its revised forecasts?

Japanese-based Sony has slashed its full-year profit forecast by 40 per cent. We answer five questions on the electronic giants profit falling predictions.

What’s Sony’s revised forecast for its profits?

The company is now anticipating to make a net profit of 30bn yen ($305; £190m) in the financial year to 31 March 2014.

This is down from earlier estimates of 50bn yen.

Why has Sony downgraded is profit estimates?

In the July-to-September quarter Sony’s loss widened from 25 per cent from a year ago to 19.3bn yen.

Its Pictures division was a key factor; it made a considerable loss due to some high profile failures. This particular division which includes movie production and TV shows, recorded an operating loss of 17.8bn yen during the period. This is compared to an operating profit of 7.9bn a year earlier.

What has Sony said about its revised forecasts?

"The current quarter reflects the theatrical underperformance of White House Down, while the previous fiscal year included the strong theatrical performance of the Amazing Spider-Man," the firm said in a statement.

What other problems has Sony had?

Things such as a decline in television licensing revenue due to fewer movies being licensed year-on-year, increased competition and slowing global demand for TVs and a decline in TV prices have all had a detrimental effect on the company.

Sony's TV division posted an operating loss of 9.3bn yen for the three months to the end of September.

The firm said that the division's earnings were hurt after it cut the price of its PlayStation Vita consoles.

Its Game division made an operating loss of 800m yen during the period, compared to an operating profit of 2.3bn yen during the same quarter last year.

What about Sony’s competitors - how are they doing?

Sharp and Panasonic reported profits for the July-to-September quarter.

Panasonic reported a net profit of 61.5bn yen for the period, reversing a loss of 698bn yen during the same period a year ago.

Sharp reported a net profit of 13.6bn yen for the quarter, reversing a loss of 17.9bn yen in the previous three months.

It also raised its full-year profit forecast to 270bn yen in the current financial year, up from its earlier projection of 250bn yen.

Sony has slashed its full-year profit forecast by 40 per cent. Photograph: Getty Images.

Heidi Vella is a features writer for

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It's Gary Lineker 1, the Sun 0

The football hero has found himself at the heart of a Twitter storm over the refugee children debate.

The Mole wonders what sort of topsy-turvy universe we now live in where Gary Lineker is suddenly being called a “political activist” by a Conservative MP? Our favourite big-eared football pundit has found himself in a war of words with the Sun newspaper after wading into the controversy over the age of the refugee children granted entry into Britain from Calais.

Pictures published earlier this week in the right-wing press prompted speculation over the migrants' “true age”, and a Tory MP even went as far as suggesting that these children should have their age verified by dental X-rays. All of which leaves your poor Mole with a deeply furrowed brow. But luckily the British Dental Association was on hand to condemn the idea as unethical, inaccurate and inappropriate. Phew. Thank God for dentists.

Back to old Big Ears, sorry, Saint Gary, who on Wednesday tweeted his outrage over the Murdoch-owned newspaper’s scaremongering coverage of the story. He smacked down the ex-English Defence League leader, Tommy Robinson, in a single tweet, calling him a “racist idiot”, and went on to defend his right to express his opinions freely on his feed.

The Sun hit back in traditional form, calling for Lineker to be ousted from his job as host of the BBC’s Match of the Day. The headline they chose? “Out on his ears”, of course, referring to the sporting hero’s most notable assets. In the article, the tabloid lays into Lineker, branding him a “leftie luvvie” and “jug-eared”. The article attacked him for describing those querying the age of the young migrants as “hideously racist” and suggested he had breached BBC guidelines on impartiality.

All of which has prompted calls for a boycott of the Sun and an outpouring of support for Lineker on Twitter. His fellow football hero Stan Collymore waded in, tweeting that he was on “Team Lineker”. Leading the charge against the Murdoch-owned title was the close ally of Labour leader Jeremy Corbyn and former Channel 4 News economics editor, Paul Mason, who tweeted:

Lineker, who is not accustomed to finding himself at the centre of such highly politicised arguments on social media, responded with typical good humour, saying he had received a bit of a “spanking”.

All of which leaves the Mole with renewed respect for Lineker and an uncharacteristic desire to watch this weekend’s Match of the Day to see if any trace of his new activist persona might surface.


I'm a mole, innit.