#AllWhiteFrontPages: Challenging the lack of ethnic minority representation in the media

Samantha Asumadu, founder of Media Diversity UK, explains the background to its campaigns.

It’s about three months since I launched Media Diversity UK and our Twitter feed @WritersofColour. Over 100,000 views later on the website, we’re hitting goals I had never even aimed for. First and foremost, we found an audience. That audience has brought us opportunities. The intention was always to feature a wide selection of subjects from gaming, TV and immigration to geopolitical analysis of Middle East conflicts - the difference being that finally readers would get to read content that was from the point of view of a non-white person. Of course there are universal traits but our experiences colour our outlook. That experience could be like mine, raised on a council estate in Clapham, or that of a middle class black woman, who was sent to boarding school and may end up working at a FTSE company.

Media Diversity UK is a non-profit organisation. It is a place where writers of colour who have been unable to break into the mainstream media or have been marginalised can publish their work. Our aim is to help writers and journalists of colour to be published in national newspapers and magazines and to get their voices heard in the broadcast media. We do this by giving them advice, contacts, promoting their work online and of course by word of mouth, which in Life 2.0 is Twitter and Facebook. Our most successful article has had over 20,000 hits and there are others equally as good that have had only 500 (that was an article about Syria).

My aim is to bridge that gap so people are reading our feminism and popular culture articles but also reading the subjects that embrace geopolitics, ethnic conflicts, resources and the structural effects of racism and how to tackle it. One of my favourite reads each week is our "This Week In Islamophobia" column by a writer called Yasin Bangee, who lives in the north of England. He has charted the rise of Islamophobia and media prejudice, with a wry and individual tone that keeps readers coming back.

Both our campaigns, #AllWhiteFrontPages and #AllWhiteTV have seen success in some quarters and resistance in others. We launched the #AllWhiteTV campaign at the end of August. The chair of the Royal Society of Television diversity committee approached me to work with them after seeing the work we’d done on #Allwhitefrontpages. A group of volunteers found mainly from Twitter began monitoring primetime TV on the terrestrial channels on Sunday 1 September and finished on the following Sunday. It was an eye-opening experience for the volunteers who were of mixed backgrounds, some who had rarely watched any terrestial TV before. The results will be presented at an event for TV industry decision makers in October.

The Twitter campaign #AllWhiteFrontPages aims to raise awareness of British media’s need to include ethnic minority groups in their stories. Frequently every image featured on the front pages of the national newspapers is of a white person. When the media does cover stories of people from diverse backgrounds and class the stories are often negative, reinforcing stereotypes. Our overriding aim is to bring equity and the "normalisation" of ethnic diversity to our screens, to the radio and in our newspapers.

Our writers range from talented teenagers to seasoned academics and authors. We recently launched a space for experimental academic-type writing, curated by Yasmin Gunaratnam, a lecturer at Goldsmiths. We also recently launched the #EightWomen poll about notable women of colour, all of whom were successful in their fields, all of whom made a difference - but who would you vote has changed the UK?

Media Diversity UK (though we may change the name soon, as we are hoping to become a Charitable Incorporated Organisation) isa collective and a space where we can support and encourage each other. Sometimes when I get a submission I wll ask the writer if they want to submit it to the mainstream media first. Sometimes they reply “no” as they’d prefer not to receive the torrent of racist comments they see other writers get, such as those under my first article for the Guardian.

Our comments range from two lines to contributions bordering on essays but they always engage critically with the material, for which we’re all thankful!

One of the highlights of the last couple of months was going on Dotun Adenayo’s Sunday night BBC London Show with Minna Salami. We were discussing this article which we successfully pitched to the Telegraph’s Wonder Woman section, written by Joy Goh-Mah. It was a fun hour despite the difficult and emotive subject matter and I was surprised and pleased when one woman from a feminist group I belong to said it had gone viral around black women in London as they rarely get to hear one, let alone two, black women on a radio show debating on primetime broadcast media. It seems a long way a way from creating the Storify about #AllWhiteFrontPages and being ecstatic when the Head of Comment at the Times tweeted me back to say he’d noted my happiness that they’d featured a non-white woman on their front pages (in July during Ascot).

I’m grateful to Rodney Sealy who wrote an article titled "The 'Evening Standard’ Of Whiteness" in the Voice newspaper. It was really that article that gave me inspiration for our motto: "Tackling the ubiquity of whiteness".

Sealy did a simple analysis of pictures in one edition of the Evening Standard,  andafter completion he decided to boycott the paper. This quote stuck with me:

Does London’s only paper reflect the reality of London life in 2013? - 40 per cent of ethnic Londoners are crudely white washed out of its view of our city is a terrible indictment. People of colour did not feature on any page as fully formed characters as often as we should but, in fact, if we all packed up and left, London would grind to a juddering halt. We are integral to this city’s smooth functioning.

Simple and true.

The Twitter campaign #AllWhiteFrontPages aims to raise awareness of British media’s need to include ethnic minority groups in their stories. Photo: Getty
Samantha Asumadu is a documentary filmmaker, campaigner and founder of Media Diversity UK. She was previously based in East Africa, Great Lakes region and is now based in London.
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Manchester united: "A minority of absolute idiots are trying to break us apart"

At the vigil, one man's T-shirt read: "The only thing that's allowed to be separated by colour is the laundry."

A day after one of the worst atrocities in the history of the city, Manchester's people were keen to show the world the resilience of the Mancunian spirit.

Dom's, an Italian restaurant, is in walking distance from Manchester Arena, where 22 people lost their lives to a suicide bomber the night before. On Tuesday, the staff were giving out free coffee, tea and pizza to anyone who needed it. On a table outside, there was a condolences book, and teary passersby left RIP messages to those who perished. Under a bright blue sky, the community seemed more united than ever, the goodwill pouring out of everyone I met. But the general mood was sombre. 

"We need to make space for healing and for building up our community again, and just getting people to feel comfortable in their own city," the Dean of Manchester, Rogers Govendor, told me.

The terrorist has been named as Salman Ramadan Abedi, a 22-year-old Mancunian of Libyan descent. But with a population of 600,000, Manchester is a cosmopolitan hub, and proud of it. Throughout the day I encountered people of all skin shades and religions. On one of the roads off Albert Square, a couple of Orthodox Jewish boys set up a little stand, where people could grab a bottle of water and, if they so desired, hold hands and pray.

On the night of the tragedy, Muslim and Sikh cab drivers turned off the meter and made their way to Manchester Arena to offer free rides to anyone - many of them injured - who trying to escape the mayhem and reach safety. "It's what we do around here," my taxi driver said with a thick Arabic accent.

The dissonance between the increasingly frantic debate on social media and what was discussed on the streets was stark. I spoke, on and off the record, with about two dozen residents, eavesdropped on a number of conversations, and not once did I hear anyone speaking out against the cultural melting pot that Manchester is today. If anything, people were more eager than ever to highlight it. 

"Manchester has always been hugely multicultural, and people always pull together at times of trouble and need," said Andrew Hicklin. "They are not going to change our society and who we are as people. We live free lives."

It was also a day where political divisions were put aside. Theresa May and Jeremy Corbyn agreed to suspend their campaigns. For the next few days there will be no Labour vs Tory, no Brexiteer vs Remainer, at least not in this part of the country. This city has closed ranks and nothing will be allowed to come between that cohesion.

"I don't demonise anyone," said Dennis Bolster, who stopped by to sign the condolences book outside Dom's. "I just know a small minority of absolute idiots, driven by whatever they think they are driven by, are the people who are trying to break us apart."

Later in the day, as people were getting off work, thousands flocked to Albert Square to show their respects to the victims. Members of the Sikh community entered the square carrying "I love MCR" signs. The crowd promptly applauded. A middle-aged man wore a T-shirt which said: "The only thing that's allowed to be separated by colour is the laundry." A moment of silent was observed. It was eerie, at times overwhelmingly sad. But it was also moving and inspiring.

Local poet Tony Walsh brought brief respite from the pain when he recited "This is the Place", his ode to the city and its people. The first verse went:

This is the place In the north-west of England. It’s ace, it’s the best

And the songs that we sing from the stands, from our bands

Set the whole planet shaking.

Our inventions are legends. There’s nowt we can’t make, and so we make brilliant music

We make brilliant bands

We make goals that make souls leap from seats in the stands

On stage, everyday political foes became temporary allies. Labour leader Jeremy Corbyn, home secretary Amber Rudd, Lib Dem leader Tim Farron, Mayor of Greater Manchester Andy Burnham and house speaker John Bercow all brushed shoulders. Their message was clear: "we are Manchester too."

The vigil lasted a little over half an hour. On other occasions, a crowd this size in the centre of Manchester would give authorities reason for concern. But not this time. Everyone was in their best behaviour. Only a few were drinking. 

As Mancunians made their way home, I went over to a family that had been standing not far from me during the vigil. The two children, a boy and a girl, both not older than 10, were clutching their parents' hands the whole time. I asked dad if he will give them a few extra hugs and kisses as he tucks them in tonight. "Oh, absolutely," he said. "Some parents whose children went to the concert last night won't ever get to do that again. It's heartbreaking."

Felipe Araujo is a freelance journalist based in London. He writes about race, culture and sports. He covered the Rio Olympics and Paralympics on the ground for the New Statesman. He tweets @felipethejourno.

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