#AllWhiteFrontPages: Challenging the lack of ethnic minority representation in the media

Samantha Asumadu, founder of Media Diversity UK, explains the background to its campaigns.

It’s about three months since I launched Media Diversity UK and our Twitter feed @WritersofColour. Over 100,000 views later on the website, we’re hitting goals I had never even aimed for. First and foremost, we found an audience. That audience has brought us opportunities. The intention was always to feature a wide selection of subjects from gaming, TV and immigration to geopolitical analysis of Middle East conflicts - the difference being that finally readers would get to read content that was from the point of view of a non-white person. Of course there are universal traits but our experiences colour our outlook. That experience could be like mine, raised on a council estate in Clapham, or that of a middle class black woman, who was sent to boarding school and may end up working at a FTSE company.

Media Diversity UK is a non-profit organisation. It is a place where writers of colour who have been unable to break into the mainstream media or have been marginalised can publish their work. Our aim is to help writers and journalists of colour to be published in national newspapers and magazines and to get their voices heard in the broadcast media. We do this by giving them advice, contacts, promoting their work online and of course by word of mouth, which in Life 2.0 is Twitter and Facebook. Our most successful article has had over 20,000 hits and there are others equally as good that have had only 500 (that was an article about Syria).

My aim is to bridge that gap so people are reading our feminism and popular culture articles but also reading the subjects that embrace geopolitics, ethnic conflicts, resources and the structural effects of racism and how to tackle it. One of my favourite reads each week is our "This Week In Islamophobia" column by a writer called Yasin Bangee, who lives in the north of England. He has charted the rise of Islamophobia and media prejudice, with a wry and individual tone that keeps readers coming back.

Both our campaigns, #AllWhiteFrontPages and #AllWhiteTV have seen success in some quarters and resistance in others. We launched the #AllWhiteTV campaign at the end of August. The chair of the Royal Society of Television diversity committee approached me to work with them after seeing the work we’d done on #Allwhitefrontpages. A group of volunteers found mainly from Twitter began monitoring primetime TV on the terrestrial channels on Sunday 1 September and finished on the following Sunday. It was an eye-opening experience for the volunteers who were of mixed backgrounds, some who had rarely watched any terrestial TV before. The results will be presented at an event for TV industry decision makers in October.

The Twitter campaign #AllWhiteFrontPages aims to raise awareness of British media’s need to include ethnic minority groups in their stories. Frequently every image featured on the front pages of the national newspapers is of a white person. When the media does cover stories of people from diverse backgrounds and class the stories are often negative, reinforcing stereotypes. Our overriding aim is to bring equity and the "normalisation" of ethnic diversity to our screens, to the radio and in our newspapers.

Our writers range from talented teenagers to seasoned academics and authors. We recently launched a space for experimental academic-type writing, curated by Yasmin Gunaratnam, a lecturer at Goldsmiths. We also recently launched the #EightWomen poll about notable women of colour, all of whom were successful in their fields, all of whom made a difference - but who would you vote has changed the UK?

Media Diversity UK (though we may change the name soon, as we are hoping to become a Charitable Incorporated Organisation) isa collective and a space where we can support and encourage each other. Sometimes when I get a submission I wll ask the writer if they want to submit it to the mainstream media first. Sometimes they reply “no” as they’d prefer not to receive the torrent of racist comments they see other writers get, such as those under my first article for the Guardian.

Our comments range from two lines to contributions bordering on essays but they always engage critically with the material, for which we’re all thankful!

One of the highlights of the last couple of months was going on Dotun Adenayo’s Sunday night BBC London Show with Minna Salami. We were discussing this article which we successfully pitched to the Telegraph’s Wonder Woman section, written by Joy Goh-Mah. It was a fun hour despite the difficult and emotive subject matter and I was surprised and pleased when one woman from a feminist group I belong to said it had gone viral around black women in London as they rarely get to hear one, let alone two, black women on a radio show debating on primetime broadcast media. It seems a long way a way from creating the Storify about #AllWhiteFrontPages and being ecstatic when the Head of Comment at the Times tweeted me back to say he’d noted my happiness that they’d featured a non-white woman on their front pages (in July during Ascot).

I’m grateful to Rodney Sealy who wrote an article titled "The 'Evening Standard’ Of Whiteness" in the Voice newspaper. It was really that article that gave me inspiration for our motto: "Tackling the ubiquity of whiteness".

Sealy did a simple analysis of pictures in one edition of the Evening Standard,  andafter completion he decided to boycott the paper. This quote stuck with me:

Does London’s only paper reflect the reality of London life in 2013? - 40 per cent of ethnic Londoners are crudely white washed out of its view of our city is a terrible indictment. People of colour did not feature on any page as fully formed characters as often as we should but, in fact, if we all packed up and left, London would grind to a juddering halt. We are integral to this city’s smooth functioning.

Simple and true.

The Twitter campaign #AllWhiteFrontPages aims to raise awareness of British media’s need to include ethnic minority groups in their stories. Photo: Getty
Samantha Asumadu is a documentary filmmaker, campaigner and founder of Media Diversity UK. She was previously based in East Africa, Great Lakes region and is now based in London.
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With the BBC Food’s collection under threat, here's how to make the most of online recipes

Do a bit of digging, trust your instincts – and always read the comments.

I don’t think John Humphrys is much of a chef. Recently, as his Today co-presenter Mishal Husain was discussing the implications of the BBC’s decision to axe its Food website (since commuted to transportation to the Good Food platform, run by its commercial arm), sharp-eared listeners heard the Humph claim that fewer recipes on the web could only be a good thing. “It would make it easier!” he bellowed in the background. “We wouldn’t have to choose between so many!”

Husain also seemed puzzled as to why anyone would need more than one recipe for spaghetti bolognese – but, as any keen cook knows, you can never have too many different takes on a dish. Just as you wouldn’t want to get all your news from a single source, it would be a sad thing to eat the same bolognese for the rest of your life. Sometimes only a molto autentico version, as laid down by a fierce Italian donna, rich with tradition and chopped liver, will do – and sometimes, though you would never admit it in a national magazine, you crave the comfort of your mum’s spag bol with grated cheddar.

The world wouldn’t starve without BBC Food’s collection but, given that an online search for “spaghetti bolognese recipe” turns up about a million results, it would have been sad to have lost one of the internet’s more trustworthy sources of information. As someone who spends a large part of each week researching and testing recipes, I can assure you that genuinely reliable ones are rarer than decent chips after closing time. But although it is certainly the only place you’ll find the Most Haunted host Yvette Fielding’s kedgeree alongside Heston Blumenthal’s snail porridge, the BBC website is not the only one that is worth your time.

The good thing about newspaper, magazine and other commercial platforms is that most still have just enough budget to ensure that their recipes will have been made at least twice – once by the writer and once for the accompanying photographs – though sadly the days when everyone employed an independent recipe tester are long gone. Such sites also often have sufficient traffic to generate a useful volume of comments. I never make a recipe without scrolling down to see what other people have said about it. Get past the “Can’t wait to make this!” brigade; ignore the annoying people who swap baked beans for lentils and then complain, “This is nothing like dhal”; and there’s usually some sensible advice in there, too.

But what about when you leave the safety of the big boys and venture into the no man’s land of the personal blog? How do you separate the wheat from the chaff and find a recipe that actually works? You can often tell how much work a writer has put in by the level of detail they go into: if they have indicated how many people it serves, or where to find unusual ingredients, suggested possible tweaks and credited their original sources, they have probably made the dish more than once. The photography is another handy clue. You don’t have to be Annie Leibovitz to provide a good idea of what the finished dish ought to look like.

Do a bit of digging as part of your prep. If you like the look of the rest of the site, the author’s tastes will probably chime with your own. And always, always, wherever the recipe is from, read it all the way through, even before you order the shopping. There is nothing more annoying than getting halfway through and then realising that you need a hand blender to finish the dish, just as the first guest arrives.

Above all, trust your instincts. If the cooking time seems far too short, or the salt content ridiculously high, it probably is, so keep an eye on that oven, check that casserole, keep tasting that sauce. As someone who once published a magic mince pie recipe without any sugar, I’m living proof that, occasionally, even the very best of us make mistakes. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 26 May 2016 issue of the New Statesman, The Brexit odd squad