#AllWhiteFrontPages: Challenging the lack of ethnic minority representation in the media

Samantha Asumadu, founder of Media Diversity UK, explains the background to its campaigns.

It’s about three months since I launched Media Diversity UK and our Twitter feed @WritersofColour. Over 100,000 views later on the website, we’re hitting goals I had never even aimed for. First and foremost, we found an audience. That audience has brought us opportunities. The intention was always to feature a wide selection of subjects from gaming, TV and immigration to geopolitical analysis of Middle East conflicts - the difference being that finally readers would get to read content that was from the point of view of a non-white person. Of course there are universal traits but our experiences colour our outlook. That experience could be like mine, raised on a council estate in Clapham, or that of a middle class black woman, who was sent to boarding school and may end up working at a FTSE company.

Media Diversity UK is a non-profit organisation. It is a place where writers of colour who have been unable to break into the mainstream media or have been marginalised can publish their work. Our aim is to help writers and journalists of colour to be published in national newspapers and magazines and to get their voices heard in the broadcast media. We do this by giving them advice, contacts, promoting their work online and of course by word of mouth, which in Life 2.0 is Twitter and Facebook. Our most successful article has had over 20,000 hits and there are others equally as good that have had only 500 (that was an article about Syria).

My aim is to bridge that gap so people are reading our feminism and popular culture articles but also reading the subjects that embrace geopolitics, ethnic conflicts, resources and the structural effects of racism and how to tackle it. One of my favourite reads each week is our "This Week In Islamophobia" column by a writer called Yasin Bangee, who lives in the north of England. He has charted the rise of Islamophobia and media prejudice, with a wry and individual tone that keeps readers coming back.

Both our campaigns, #AllWhiteFrontPages and #AllWhiteTV have seen success in some quarters and resistance in others. We launched the #AllWhiteTV campaign at the end of August. The chair of the Royal Society of Television diversity committee approached me to work with them after seeing the work we’d done on #Allwhitefrontpages. A group of volunteers found mainly from Twitter began monitoring primetime TV on the terrestrial channels on Sunday 1 September and finished on the following Sunday. It was an eye-opening experience for the volunteers who were of mixed backgrounds, some who had rarely watched any terrestial TV before. The results will be presented at an event for TV industry decision makers in October.

The Twitter campaign #AllWhiteFrontPages aims to raise awareness of British media’s need to include ethnic minority groups in their stories. Frequently every image featured on the front pages of the national newspapers is of a white person. When the media does cover stories of people from diverse backgrounds and class the stories are often negative, reinforcing stereotypes. Our overriding aim is to bring equity and the "normalisation" of ethnic diversity to our screens, to the radio and in our newspapers.

Our writers range from talented teenagers to seasoned academics and authors. We recently launched a space for experimental academic-type writing, curated by Yasmin Gunaratnam, a lecturer at Goldsmiths. We also recently launched the #EightWomen poll about notable women of colour, all of whom were successful in their fields, all of whom made a difference - but who would you vote has changed the UK?

Media Diversity UK (though we may change the name soon, as we are hoping to become a Charitable Incorporated Organisation) isa collective and a space where we can support and encourage each other. Sometimes when I get a submission I wll ask the writer if they want to submit it to the mainstream media first. Sometimes they reply “no” as they’d prefer not to receive the torrent of racist comments they see other writers get, such as those under my first article for the Guardian.

Our comments range from two lines to contributions bordering on essays but they always engage critically with the material, for which we’re all thankful!

One of the highlights of the last couple of months was going on Dotun Adenayo’s Sunday night BBC London Show with Minna Salami. We were discussing this article which we successfully pitched to the Telegraph’s Wonder Woman section, written by Joy Goh-Mah. It was a fun hour despite the difficult and emotive subject matter and I was surprised and pleased when one woman from a feminist group I belong to said it had gone viral around black women in London as they rarely get to hear one, let alone two, black women on a radio show debating on primetime broadcast media. It seems a long way a way from creating the Storify about #AllWhiteFrontPages and being ecstatic when the Head of Comment at the Times tweeted me back to say he’d noted my happiness that they’d featured a non-white woman on their front pages (in July during Ascot).

I’m grateful to Rodney Sealy who wrote an article titled "The 'Evening Standard’ Of Whiteness" in the Voice newspaper. It was really that article that gave me inspiration for our motto: "Tackling the ubiquity of whiteness".

Sealy did a simple analysis of pictures in one edition of the Evening Standard,  andafter completion he decided to boycott the paper. This quote stuck with me:

Does London’s only paper reflect the reality of London life in 2013? - 40 per cent of ethnic Londoners are crudely white washed out of its view of our city is a terrible indictment. People of colour did not feature on any page as fully formed characters as often as we should but, in fact, if we all packed up and left, London would grind to a juddering halt. We are integral to this city’s smooth functioning.

Simple and true.

The Twitter campaign #AllWhiteFrontPages aims to raise awareness of British media’s need to include ethnic minority groups in their stories. Photo: Getty
Samantha Asumadu is a documentary filmmaker, campaigner and founder of Media Diversity UK. She was previously based in East Africa, Great Lakes region and is now based in London.
Photo: Getty
Show Hide image

Jeremy Corbyn sat down on train he claimed was full, Virgin says

The train company has pushed back against a viral video starring the Labour leader, in which he sat on the floor.

Seats were available on the train where Jeremy Corbyn was filmed sitting on the floor, Virgin Trains has said.

On 16 August, a freelance film-maker who has been following the Labour leader released a video which showed Corbyn talking about the problems of overcrowded trains.

“This is a problem that many passengers face every day, commuters and long-distance travellers. Today this train is completely ram-packed,” he said. Is it fair that I should upgrade my ticket whilst others who might not be able to afford such a luxury should have to sit on the floor? It’s their money I would be spending after all.”

Commentators quickly pointed out that he would not have been able to claim for a first-class upgrade, as expenses rules only permit standard-class travel. Also, campaign expenses cannot be claimed back from the taxpayer. 

Today, Virgin Trains released footage of the Labour leader walking past empty unreserved seats to film his video, which took half an hour, before walking back to take another unreserved seat.

"CCTV footage taken from the train on August 11 shows Mr Corbyn and his team walked past empty, unreserved seats in coach H before walking through the rest of the train to the far end, where his team sat on the floor and started filming.

"The same footage then shows Mr Corbyn returning to coach H and taking a seat there, with the help of the onboard crew, around 45 minutes into the journey and over two hours before the train reached Newcastle.

"Mr Corbyn’s team carried out their filming around 30 minutes into the journey. There were also additional empty seats on the train (the 11am departure from King’s Cross) which appear from CCTV to have been reserved but not taken, so they were also available for other passengers to sit on."

A Virgin spokesperson commented: “We have to take issue with the idea that Mr Corbyn wasn’t able to be seated on the service, as this clearly wasn’t the case.

A spokesman for the Corbyn campaign told BuzzFeed News that the footage was a “lie”, and that Corbyn had given up his seat for a woman to take his place, and that “other people” had also sat in the aisles.

Owen Smith, Corbyn's leadership rival, tried a joke:

But a passenger on the train supported Corbyn's version of events.

Both Virgin Trains and the Corbyn campaign have been contacted for further comment.

UPDATE 17:07

A spokesperson for the Jeremy for Labour campaign commented:

“When Jeremy boarded the train he was unable to find unreserved seats, so he sat with other passengers in the corridor who were also unable to find a seat. 

"Later in the journey, seats became available after a family were upgraded to first class, and Jeremy and the team he was travelling with were offered the seats by a very helpful member of staff.

"Passengers across Britain will have been in similar situations on overcrowded, expensive trains. That is why our policy to bring the trains back into public ownership, as part of a plan to rebuild and transform Britain, is so popular with passengers and rail workers.”

A few testimonies from passengers who had their photos taken with Corbyn on the floor can be found here