Gareth Bale's €100m transfer is just the free market in action

Spend! Spend! Spend!

There are two possible reactions to the news of Gareth Bale’s transfer from Tottenham to Real Madrid for £86m which will see him net £300,000 a week salary. The first is how did we get here? When did it become anyone’s idea of a good investment to throw a total of £176m, in transfer and salary, at a 24 year old to kick a ball? There’s no sillier money than that chucked out the transfer window and this summer the circus really was in town.

Purists bemoan the state of our national sport – players being paid more in a week that many receive in a lifetime, refusing to train and holding their manager and fans to ransom. Their antics seem childish and at times the whole shebang looks more like a crèche for egomaniacs that the pinnacle of professional sportsmanship. But as anyone who has seen Stephen Ireland’s taste in cars will know, football is unique.

Fuelled by billions from advertising and coverage rights, football’s free market has gone ballistic. (Perhaps, like the free market, it too suffers from short-termism.)

A shrewd investor will have seen that anyone who can grab that much of the public’s attention ought to reward their cash. As Spear's has written before, there are profits to be had from putting your money into them.

Money becomes the media’s measure: the media make sagas out of players moving clubs and rate their WAGS by decadence. Fans want clubs both to spend big to attract stars and to acquire young players cheaply who can then be sold on for millions. They don’t see winning and being profit-making as mutually exclusive: money needs money. At a recent Arsenal game a fan held a placard that simply read: ‘Spend! Spend! Spend!’

Therefore I support the second reaction to Bale’s transfer: embrace it. If it proves anything it’s that markets can make anything profitable, even ball kicking. He’s one of the best in the world hence the big bucks.

A generation ago there was a tipping point when football could have remained a sport in the traditional sense; now it’s the sport of business, competitive and crazy. The recent big American investments in Premiership clubs is no coincidence. If we can accept the mandate of markets and media to blow everything out of all reasonable proportion then it won’t make it any less entertaining. Maybe then we can just sit down and enjoy the game.

This story first appeared on Spear's.

Alex Matchett is a writer for Spear's.

Gareth Bale shirts. Photograph: Getty Images

This is a story from the team at Spears magazine.

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The campaign to keep Britain in Europe must be based on hope, not fear

Together we can show the world a generous, outward-facing Britain we can all be proud of.

Today the Liberal Democrats launched our national campaign to keep Britain in Europe. With the polls showing the outcome of this referendum is on a knife-edge, our party is determined to play a decisive role in this once in a generation fight. This will not be an easy campaign. But it is one we will relish as the UK's most outward-looking and internationalist party. Together in Europe the UK has delivered peace, created the world’s largest free trade area and given the British people the opportunity to live, work and travel freely across the continent. Now is the time to build on these achievements, not throw them all away.

Already we are hearing fear-mongering from both sides in this heated debate. On the one hand, Ukip and the feuding Leave campaigns have shamelessly seized on the events in Cologne at New Year to claim that British women will be at risk if the UK stays in Europe. On the other, David Cameron claims that the refugees he derides as a "bunch of migrants" in Calais will all descend on the other side of the Channel the minute Britain leaves the EU. The British public deserve better than this. Rather than constant mud-slinging and politicising of the world's biggest humanitarian crisis since the Second World War, we need a frank and honest debate about what is really at stake. Most importantly this should be a positive campaign, one that is fought on hope and not on fear. As we have a seen in Scotland, a referendum won through scare tactics alone risks winning the battle but losing the war.

The voice of business and civil society, from scientists and the police to environmental charities, have a crucial role to play in explaining how being in the EU benefits the British economy and enhances people's everyday lives. All those who believe in Britain's EU membership must not be afraid to speak out and make the positive case why being in Europe makes us more prosperous, stable and secure. Because at its heart this debate is not just about facts and figures, it is about what kind of country we want to be.

The Leave campaigns cannot agree what they believe in. Some want the UK to be an offshore, deregulated tax haven, others advocate a protectionist, mean-hearted country that shuts it doors to the world. As with so many populist movements, from Putin to Trump, they are defined not by what they are for but what they are against. Their failure to come up with a credible vision for our country's future is not patriotic, it is irresponsible.

This leaves the field open to put forward a united vision of Britain's place in Europe and the world. Liberal Democrats are clear what we believe in: an open, inclusive and tolerant nation that stands tall in the world and doesn't hide from it. We are not uncritical of the EU's institutions. Indeed as Liberals, we fiercely believe that power must be devolved to the lowest possible level, empowering communities and individuals wherever possible to make decisions for themselves. But we recognise that staying in Europe is the best way to find the solutions to the problems that don't stop at borders, rather than leaving them to our children and grandchildren. We believe Britain must put itself at the heart of our continent's future and shape a more effective and more accountable Europe, focused on responding to major global challenges we face.

Together in Europe we can build a strong and prosperous future, from pioneering research into life-saving new medicines to tackling climate change and fighting international crime. Together we can provide hope for the desperate and spread the peace we now take for granted to the rest of the world. And together we can show the world a generous, outward-facing Britain we can all be proud of. So if you agree then join the Liberal Democrat campaign today, to remain in together, and to stand up for the type of Britain you think we should be.