Flora: spreading homophobia?

Is coming out to your father really the same as shooting him in the heart?

When did margarine get so homophobic? Flora have published an advert which seems to compare your child coming out as gay to a bullet through the heart:

On a pink background, the advert depicts the words 'uhh dad, I'm gay' fashioned into the shape of a bullet as it flies through the air towards a human heart made of china.

The bullet says "uhh dad, I'm gay" and the message at the bottom says "You need a strong heart today".

The campaign is by Lowe + Partners, Johannesburg, but it's Unilever, the consumer goods firm that owns Flora, that has come under fire from a number of gay rights groups. Interestingly though, the group also includes ice-cream makers Ben & Jerry's which changed their Cookie Dough flavour to "I dough, I dough" last month in support of same sex marriage.

Update

A Unilever spokesperson said:

“This advert was prepared by an external agency in South Africa and was not approved by anyone at Unilever. The advert is offensive and unacceptable and we have put an immediate stop to it. Unilever is proud of the support that our brands have given to LGBT people, including our recent campaign for Ben & Jerry’s on equal marriage.”

Photograph: Getty Images

I'm a mole, innit.

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Boris Johnson's "juddering climax"? Don't let it distract you from his record as mayor

As Johnson finishes his term as mayor of London, his own parting shot leaves this mole feeling cold.

Initially, the feeling down here in the Mole townhouse was that Boris Johnson's "Operation Juddering Climax" tweet wasn't worth giving airtime to.
 

After all: it's an attention-seeking device as old as the hills. Sex sells; unfortunately, so does the soon-to-be-former Mayor's brand of weird bombast. So it's not surprising some press officer realised if you can get the voters to imagine Johnson in gaudens (see, Boris, bit of Latin for you there!), they'll get distracted. At the very least, it'll rechannel their disgust so they're not thinking about the fact he's a man whose past achievements include such gems as calling black people “picanninies” and, recently, suggesting “part-Kenyan” Barack Obama may have an “ancestral dislike” of the British empire.

Like a dead cat, once the possibility of an active penis is on the table people tend to get distracted.

So yes, reading Johnson's account yesterday did feel a little like supervising a class of fourth-formers who have just discovered euphemism and can't stop slipping it into their answers in class, continuing long after it stops being funny, massive shit-eating grins on their faces all the time. The temptation is always to ignore it, in the hope they'll get bored with their own supposed cleverness.

But it's actually more sinister than that. Because when Boris pulls this sort of sniggering schoolboy rhetoric out about the "climax" of his mayoralty, what he's actually doing is urging you to forget the stray pube of his water cannon, the crumpled tissue of his awful, boiling buses and the crusty sock which is his environmental legacy.

Well, here at the NS we believe a gentleman should always offer to sleep in the wet patch. So here, as a parting gift of sorts, is a short selection of some things you might remember Boris for:

The bus stock whose internal temperature “breaches legal limits for livestock”

Championed the contentious Garden Bridge

Installed a cable car that is used by fewer passengers than London’s, er, 400 busiest bus routes

Abused his planning power in the mayoral office in what the Guardian called “an assault on democracy”

Spend over £200,000 on two second hand water cannon from Germany – which he’s not allowed to use

That's that done. This mole's off for a cigarette.

I'm a mole, innit.