Five questions answered on Twitter’s plans to be listed on the stock market

We've confidentially submitted an S-1 to the SEC for a planned [initial public offering]."

Twitter has announced it plans to join the stock market. We answer five questions on the social networking site’s plans for stock market flotation.

How did the company announce its plans to join the stock market?

On Twitter of course. The company sent out a tweet saying "We've confidentially submitted an S-1 to the SEC for a planned [initial public offering]."

Twitter said little else about its flotation plans, refraining from giving a timing or price for the offering.

How much is Twitter worth?

Investors have valued the microblogging site at more than $10bn (£6.3bn).

But how does Twitter actually make money?

Mostly through advertising and companies paying for promoted tweets. These tweets post on people’s timeline, typically reaching 200 million active users, who alone send more than 500 million tweets a day.

According to advertising consultancy eMarketer, Twitter is on track to post $583m in revenue in 2013, up from $288m in 2012.

What affect do analysts think floating Twitter on the market will have for the company?

Analysts have said it could result in increased advertising because there could be a drive for increased advertising revenues post-flotation.

"There's a few issues [such as] how many revenue streams can be developed beyond just advertising, the impact of more people accessing the service via smartphones," said Colin Gillis, a New York-based technology specialist at BGC Partners told the BBC.

So why now have Twitter decided to float the company on the stock market?

Andrew Frank, social media expert at technology research company Gartner, speaking to the BBC offered some possible reasons: "[The IPO] gives its investors a way to get some of the money back that they put into the company at the beginning.

"It gives the employees a similar kind of event to reward them for the success they've had so far. And it gives Twitter itself extra funds to invest in new projects and innovation."

Photograph: Getty Images

Heidi Vella is a features writer for Nridigital.com

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.