Amazon offers free ebooks to owners of print books

Keeping up the fire metaphors, the programme is called "MatchBook".

Amazon has announced a new programme offering free and cut-price eBooks to people who have previously purchased print editions from the site. In keeping with the company's literally inflammatory naming convention for their eBook brand, the program will be called "Kindle Matchbook". The company's announcement reads:

For thousands of qualifying books, your past, present, and future print-edition purchases will soon allow you to buy the Kindle edition for $2.99, $1.99, $0.99, or free… going all the way back to 1995 when Amazon first opened its online bookstore.

It is not yet clear whether or when the company will roll out the programme to countries outside the US, but it assuming it can get publishers elsewhere on board, it can only be a matter of time. And as TechCrunch's Darrell Etherington writes:

Amazon is pushing this not only as a great value-add service for users… but also as a way for publishers to get renewed revenue out of a previous sale – making it possible for someone who bought a book up to 8 years ago over again, who might otherwise have been happy to settle for just owning the paper copy could be a source of considerable additional windfall revenue for bookmakers.

In that reading of the service, it occupies a similar niche in the book ecosystem as iTunes Match does for music, encouraging publishers to lift restrictions they would never contemplate in return for an entirely new revenue source.

But it's also a good partner to Amazon's Kindle service overall. One of the stumbling blocks of eBooks has always been that a major potential benefit – not having to store hundreds of books all around your home – takes years to accrue. Even if you go all-digital from the moment you purchase an ereader, there are still all the books you've already bought lying around. Amazon's pitch is that you can use your "Matchbook" to get rid of all of those in one fell swoop. (If the book-burning metaphors make you feel uncomfortable, just imagine what they do to publishers.)

Of course, at another level, it falls into that increasingly full category of "Amazon loss leaders", just like the Kindles themselves do. Amazon's quest to become the biggest company in the world which doesn't make a profit continues.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty
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How our actual real-life adult politicians are mourning Big Ben falling silent

MPs are holding a vigil for a big bell.

Democracy in action in the Mother of Parliaments has always been a breathtaking spectacle, and today is no exception. For a group of our elected representatives, the lawmakers, the mouthpieces for the needy, vulnerable and voiceless among us, will be holding a silent vigil, heads bowed, for the stopping of Big Ben’s bongs for four years.

That’s right. Our politicians are mourning an old bell that won’t chime for a limited period.

Here’s everything ludicrous they’ve been saying about it:

“Of course we want to ensure people’s safety at work but it can’t be right for Big Ben to be silent for four years.

“And I hope that the speaker, as the chairman of the House of Commons commission, will look into this urgently so that we can ensure that we can continue to hear Big Ben through those four years.”

- The Right Honourable Theresa May MP, Prime Minister of the United Kingdom of Great Britain and Northern Ireland, head of Her Majesty’s Government.

“There’s going to be a small group of us standing there with bowed heads in the courtyard… a group of like-minded traditionalists.

“We’re going to be gathering outside the members’ entrance, gazing up at this noble, glorious edifice, listening to the sounds rolling across Westminster, summoning true democrats to the Palace of Westminster.

“We’ll be stood down there with heads bowed but hope in our hearts.”

- Stephen Pound, Labour MP for Ealing North, Shadow Minister for Northern Ireland Where There Are Actual Issues.

“Why can’t they switch the bells back on when they stop working at 5pm or 6pm or whenever it is? Also why is it taking four years?… My own view is that Big Ben, whether it be the Elizabeth Tower or indeed the bell inside, it’s not just one of the most iconic British things, it’s one of the most iconic world things, it’s on a Unesco site.”

- Nigel Evans, Conservative MP for the Ribble Valley and Adult Human Person.

“Four years to repair Big Ben?! We could have left the EU twice in that time.”

- The Right Honourable Lord Adonis, formerly of the No 10 Policy Unit and ex-Secretary of State for Transport.

“I think Big Ben ought to be kept striking as much as possible during the repairs as long as it doesn’t deafen the work force.

“It would be symbolically uplifting for it to sound out our departure from the EU as a literally ringing endorsement of democracy.”

 - The Honourable Jacob Rees-Mogg, Conservative MP for North East Somerset and Our Future Overlord.

“We are being liberated from the European Union superstate and Britain will again be a completely self-governing country. Where will the eyes of the world be? On Parliament and Big Ben. It would be very strange if at midnight on that day it does not chime out, very bizarre. It is the heart of our nation.”

 - Peter Bone, Conservative MP for the Unfortunate Doomed of Wellingborough. 

Others have responded:

“[Silencing the bell is] not a national disaster or catastrophe.”

- The Right Honourable Jeremy Corbyn MP, Leader of Her Majesty’s Most Loyal Opposition (to broken clocks).

“When you see the footage [on Monday] of our colleagues who gather at the foot of Big Ben you will not see too many colleagues who have careers ahead of them.”

- Conor Burns (by name and by nature), Conservative MP for Bournemouth West and Parliamentary Private Secretary to the Foreign Secretary.

“I think we should respect people’s health and safety while we’re at work.

“To be honest, there are more important things to be worrying about. We’ve got Grenfell Tower, we’ve got thousands of people across our country let down who don’t get access to proper mental health care, and so on and so forth.

“Quite apart from what’s happened in Barcelona, let’s just get a life and realise there are more important things around.”

- The Right Honourable Norman Lamb, Liberal Democrat MP for North Norfolk, former Health Minister, and National Voice of Reason 2017.

I'm a mole, innit.