Amazon offers free ebooks to owners of print books

Keeping up the fire metaphors, the programme is called "MatchBook".

Amazon has announced a new programme offering free and cut-price eBooks to people who have previously purchased print editions from the site. In keeping with the company's literally inflammatory naming convention for their eBook brand, the program will be called "Kindle Matchbook". The company's announcement reads:

For thousands of qualifying books, your past, present, and future print-edition purchases will soon allow you to buy the Kindle edition for $2.99, $1.99, $0.99, or free… going all the way back to 1995 when Amazon first opened its online bookstore.

It is not yet clear whether or when the company will roll out the programme to countries outside the US, but it assuming it can get publishers elsewhere on board, it can only be a matter of time. And as TechCrunch's Darrell Etherington writes:

Amazon is pushing this not only as a great value-add service for users… but also as a way for publishers to get renewed revenue out of a previous sale – making it possible for someone who bought a book up to 8 years ago over again, who might otherwise have been happy to settle for just owning the paper copy could be a source of considerable additional windfall revenue for bookmakers.

In that reading of the service, it occupies a similar niche in the book ecosystem as iTunes Match does for music, encouraging publishers to lift restrictions they would never contemplate in return for an entirely new revenue source.

But it's also a good partner to Amazon's Kindle service overall. One of the stumbling blocks of eBooks has always been that a major potential benefit – not having to store hundreds of books all around your home – takes years to accrue. Even if you go all-digital from the moment you purchase an ereader, there are still all the books you've already bought lying around. Amazon's pitch is that you can use your "Matchbook" to get rid of all of those in one fell swoop. (If the book-burning metaphors make you feel uncomfortable, just imagine what they do to publishers.)

Of course, at another level, it falls into that increasingly full category of "Amazon loss leaders", just like the Kindles themselves do. Amazon's quest to become the biggest company in the world which doesn't make a profit continues.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Why Theresa May can't end speculation of an early general election

Both Conservative and Labour MPs regard a contest next year as the solution to their problems. 

One of Theresa May’s first acts as a Conservative leadership candidate was to rule out an early general election. After a tumultuous 2015 contest and the EU referendum, her view was that the country required a period of stability (a view shared by voters). Many newly-elected Tory MPs, fearful of a Brexit-inspired Ukip or Liberal Democrat surge, supported her on this condition.

After entering Downing Street, May reaffirmed her stance. “The Prime Minister could not have been clearer,” a senior source told me. “There won’t be an early election.” Maintaining this pledge is an important part of May’s straight-talking image.

But though No.10 has wisely avoided publicly contemplating an election (unlike Gordon Brown), the question refuses to die. The Conservatives have a majority of just 12 - the smallest of any single-party government since 1974 - and, as David Cameron found, legislative defeats almost inevitably follow. May’s vow to lift the ban on new grammar schools looks to many like an unachievable task. Former education secretary Nicky Morgan and former business minister Anna Soubry are among the Tories leading the charge against the measure (which did not feature in the 2015 Conservative manifesto).  

To this problem, an early election appears to be the solution. The Tories retain a substantial opinion poll lead over Labour, the most divided opposition in recent history. An election victory would give May the mandate for new policies that she presently lacks.

“I don’t believe Theresa May wishes to hold an early election which there is evidence that the country doesn’t want and which, given the current state of the Labour Party, might be seen as opportunistic,” Nigel Lawson told today’s Times“If, however, the government were to find that it couldn’t get its legislation through the House of Commons, then a wholly new situation would arise.”

It is not only Conservatives who are keeping the possibility of an early election alive. Many Labour MPs are pleading for one in the belief that it would end Jeremy Corbyn’s leadership. An early contest would also pre-empt the boundary changes planned in 2018, which are forecast to cost the party 23 seats.

For Corbyn, the possibility of an election is a vital means of disciplining MPs. Allies also hope that the failed revolt against his leadership, which Labour members blame for the party’s unpopularity, would allow him to remain leader even if defeated.

Unlike her predecessors, May faces the obstacle of the Fixed-Term Parliaments Act (under which the next election will be on 7 May 2020). Yet it is not an insurmountable one. The legislation can be suspended with the backing of two-thirds of MPs, or through a vote of no confidence in the government. Alternatively, the act could simply be repealed or amended. Labour and the Liberal Democrats, who have demanded an early election, would struggle to resist May if she called their bluff.

To many, it simply looks like an offer too good to refuse. Which is why, however hard May swats this fly, it will keep coming back. 

George Eaton is political editor of the New Statesman.