Amazon offers free ebooks to owners of print books

Keeping up the fire metaphors, the programme is called "MatchBook".

Amazon has announced a new programme offering free and cut-price eBooks to people who have previously purchased print editions from the site. In keeping with the company's literally inflammatory naming convention for their eBook brand, the program will be called "Kindle Matchbook". The company's announcement reads:

For thousands of qualifying books, your past, present, and future print-edition purchases will soon allow you to buy the Kindle edition for $2.99, $1.99, $0.99, or free… going all the way back to 1995 when Amazon first opened its online bookstore.

It is not yet clear whether or when the company will roll out the programme to countries outside the US, but it assuming it can get publishers elsewhere on board, it can only be a matter of time. And as TechCrunch's Darrell Etherington writes:

Amazon is pushing this not only as a great value-add service for users… but also as a way for publishers to get renewed revenue out of a previous sale – making it possible for someone who bought a book up to 8 years ago over again, who might otherwise have been happy to settle for just owning the paper copy could be a source of considerable additional windfall revenue for bookmakers.

In that reading of the service, it occupies a similar niche in the book ecosystem as iTunes Match does for music, encouraging publishers to lift restrictions they would never contemplate in return for an entirely new revenue source.

But it's also a good partner to Amazon's Kindle service overall. One of the stumbling blocks of eBooks has always been that a major potential benefit – not having to store hundreds of books all around your home – takes years to accrue. Even if you go all-digital from the moment you purchase an ereader, there are still all the books you've already bought lying around. Amazon's pitch is that you can use your "Matchbook" to get rid of all of those in one fell swoop. (If the book-burning metaphors make you feel uncomfortable, just imagine what they do to publishers.)

Of course, at another level, it falls into that increasingly full category of "Amazon loss leaders", just like the Kindles themselves do. Amazon's quest to become the biggest company in the world which doesn't make a profit continues.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Theresa May's magic money tree is growing in Northern Ireland

Her £1bn deal with the DUP could make it even harder to push through cuts in the rest of the UK.

Going, going, gone...sold to the dark-haired woman from Enniskillen! Theresa May has signed a two-year deal with Arlene Foster, the DUP's leader, to keep her in office. The price? A cool £1bn and the extension of the military covenant to Northern Ireland.

The deal will have reverberations both across the United Kingdom and Northern Ireland specifically. To take the latter first – the amount spent in Northern Ireland in 2016/17 was just under £10bn. A five point increase in spending on health, education and roads is a fairly large feather in anyone's cap.

It transforms the picture as far as the fraught negotiations over restoring power-sharing goes. It increases the pressure on Sinn Féin to restore power-sharing so they can help decide exactly where the money goes. And if there's another election, it means that Arlene Foster goes into it not as the woman who oversaw the wasteful RHI scheme (a renewable energy programme that because of its poor drafting saw farmers paid to heat empty rooms) but as the negotiator who bagged an extra £1bn for Northern Ireland. 

Across the United Kingdom, the optics are less good for the (nominal) senior partner to the deal.

"May buys DUP support with £1 billion 'bung" is the Times"£1bn for DUP is 'just the start" is the Telegraph's splash, and their Scottish edition is worse: "Fury at 'grubby' deal with DUP". With friends like this, who needs the Guardian? (They've gone for "May hands £1bn bonanza to DUP to cling on at No 10" as their splash, FYI.) 

Not to be outdone, the Mirror opts for "May's £1bn bribe to crackpots" while the Scotsman goes for "£100 million per vote: The price of power".  Rounding off the set, the Evening Standard has mocked Foster up as Dr Evil and Theresa May as Mini-Me on its front page. The headline? "I demand the sum of....one billion pounds!"   

Of course, in terms of what the government spends, £1bn is much ado about nothing. (To put it in perspective, the total budget across the UK is £770bn or thereabouts, debt interest around £40bn, the deficit close to £76bn).

But only a few weeks ago Theresa May was telling a nurse that the reason she couldn't get a pay rise is that there is "no magic money tree". Now that magic money tree is growing freely in Northern Ireland. The Conservatives have been struggling to get further cuts through as it is – just look at the row over tax credits, or the anger at school cuts in the election – but now any further cuts in England, Scotland and Wales will rub up against the inevitable comeback not only from the opposition parties but the voters: "But you've got money to spend in Northern Ireland!"

(That £1bn is relatively small probably makes matters worse – an outlay per DUP MP that you might expect a world-class football club to spend on a quality player. It's tangible, rather like that £350m for the NHS. £30bn? That's just money.)

For Labour, who have spent the last seven years arguing, with varying degrees of effectiveness that austerity is a choice, it's as close to an open goal as you can imagine. Theresa May's new government is now stable – but it's an open question as to how long it will take her party to feel strong again.

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to domestic and global politics.

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