Snapchat pivots from privacy to publicity

It has a sexting image and a privacy problem, but can the app kill two birds with one stone?

Snapchat, the mobile phone app intended for "view once" picture messaging, has developed into an $860 million company which boasts of processing approximately 200 million images per day since its creation in 2011 by a group of Stanford University students. However, recent developments mean the Snapchat team might have to slightly alter their tactics (if they can fit it in between Winklevoss twin-style lawsuits).

Originally marketed as a method of picture communication which leaves no virtual footprint, Snapchat was promoted on the basis that "snaps" vanished once viewed. The unsurprising (and perhaps intentional) consequence is that it has been widely viewed as a mechanism for teenage "sexting". 

But whereas it was initially claimed that “snaps disappear” once opened, it turns out that all the photos taken using Snapchat are cached deep in users’ Android mobile phones: Richard Hickman, a forensic researcher, developed software that enables Snapchat images to be restored. So now, in addition to every user’s pre-existing ability to screenshot snaps (the app gives the sender a warning if that's happened, but is powerless to prevent it), it appears Snapchat images are barely more secure than any of the other tracks we leave whilst living our online lives. Given second-hand sales of mobile devices, using Snapchat under the false pretence that photos are immediately deleted could have serious consequences, as images intended to be private are handed over to unknown third parties. 

The Electronic Privacy Information Center (EPIC) recently filed a complaint with the Federal Trade Commission over Snapchat’s supposedly “deceptive business practices”. “Despite promising to its users that photos and videos sent via Snapchat will ‘disappear forever’,” the report stated, “Snapchat photos and videos remain available to others even after users are informed that the photos and videos have been deleted.” The EPIC complaint also detailed Snapchat’s FAQ page as stating, “Question: “Is there any way to view an image after the time has expired? Answer: No, snaps disappear after the timer runs out.”

The Snapchat team responded to protests by attempting to retract the idea that Snapchat photos are evanescent: they released a blog post which stated, “If you've ever tried to recover lost data after accidentally deleting a drive…you might know that with the right forensic tools, it's sometimes possible to retrieve data after it has been deleted. So…keep that in mind before putting any state secrets in your ‘selfies’." 

As a result of users’ gradual realisation that snaps are more permanent than initially thought, Snapchat appears to have modified its business strategy and pivoted from secrecy to sociability. For example, the recent modifications to the screenshot process for iOS 7 models mean that a notification is no longer sent at all when the recipient of a snap has taken a screenshot of an image, leaving senders unaware of who is keeping their images handy for a second-look. Unless Snapchat updates its coding to reverse this change, this seems to reinforce the idea that a pivot has occurred.

It appears, however, that Snapchat is not particularly concerned by this progression. Never content with being labelled the sexting app, the Snapchat team, which currently consists of just five people, two of whom are the co-founders Evan Spiegel and Bobby Murphy, are facing the issue of Snapchat’s dwindling ability to guarantee secure photo-messaging by shifting the spotlight to SnapChat’s potential to foster friendships. Spiegel recently commented, “We allow the Snapchat community to enforce its own norms. If you want to play a mean joke, we can’t stop you. But it’s important to look at how people build and maintain friendships. They would gain nothing in friendship by saving an ugly photo and posting it.”

Through the addition of the points system (where points are gained for numbers of snaps sent) and the "Best Friends" feature (which abandons privacy altogether in allowing users to see who their friends Snapchat the most), the Snapchat team have decidedly distanced themselves from their original concept. Though undeniably Snapchat remains a form of “disposable media” when compared with the likes of Facebook and Twitter, these changes illustrate just how difficult it is to truly erase our virtual lives and how SnapChat is gradually adapting to accept that.

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Four times Owen Smith has made sexist comments

The Labour MP for Pontypridd and Jeremy Corbyn’s Labour leadership rival has been accused of misogynist remarks. Again.

2016

Wanting to “smash” Theresa May “back on her heels”

During a speech at a campaign event, Owen Smith blithely deployed some aggressive imagery about attacking the new Prime Minister. In doing so, he included the tired sexist trope beloved of the right wing press about Theresa May’s shoes – her “kitten heels” have long been a fascination of certain tabloids:

“I’ll be honest with you, it pained me that we didn’t have the strength and the power and the vitality to smash her back on her heels and argue that these our values, these are our people, this is our language that they are seeking to steal.”

When called out on his comments by Sky’s Sophy Ridge, Smith doubled down:

“They love a bit of rhetoric, don’t they? We need a bit more robust rhetoric in our politics, I’m very much in favour of that. You’ll be getting that from me, and I absolutely stand by those comments. It’s rhetoric, of course. I don’t literally want to smash Theresa May back, just to be clear. I’m not advocating violence in any way, shape or form.”

Your mole dug around to see whether this is a common phrase, but all it could find was “set back on one’s heels”, which simply means to be shocked by something. Nothing to do with “smashing”, and anyway, Smith, or somebody on his team, should be aware that invoking May’s “heels” is lazy sexism at best, and calling on your party to “smash” a woman (particularly when you’ve been in trouble for comments about violence against women before – see below) is more than casual misogyny.

Arguing that misogyny in Labour didn’t exist before Jeremy Corbyn

Smith recently told BBC News that the party’s nastier side only appeared nine months ago:

“I think Jeremy should take a little more responsibility for what’s going on in the Labour party. After all, we didn’t have this sort of abuse and intolerance, misogyny, antisemitism in the Labour party before Jeremy Corbyn became the leader.”

Luckily for Smith, he had never experienced misogyny in his party until the moment it became politically useful to him… Or perhaps, not being the prime target, he simply wasn’t paying enough attention before then?

2015

Telling Leanne Wood she was only invited on TV because of her “gender”

Before a general election TV debate for ITV Wales last year, Smith was caught on camera telling the Plaid Cymru leader that she only appeared on Question Time because she is a woman:

Wood: “Have you ever done Question Time, Owen?”

Smith: “Nope, they keep putting you on instead.”

Wood: “I think with party balance there’d be other people they’d be putting on instead of you, wouldn’t they, rather than me?”

Smith: “I think it helps. I think your gender helps as well.”

Wood: “Yeah.”

2010

Comparing the Lib Dems’ experience of coalition to domestic violence

In a tasteless analogy, Smith wrote this for WalesHome in the first year of the Tory/Lib Dem coalition:

“The Lib Dem dowry of a maybe-referendum on AV [the alternative vote system] will seem neither adequate reward nor sufficient defence when the Tories confess their taste for domestic violence on our schools, hospitals and welfare provision.

“Surely, the Liberals will file for divorce as soon as the bruises start to show through the make-up?”

But never fear! He did eventually issue a non-apology for his offensive comments, with the classic use of “if”:

“I apologise if anyone has been offended by the metaphorical reference in this article, which I will now be editing. The reference was in a phrase describing today's Tory and Liberal cuts to domestic spending on schools and welfare as metaphorical ‘domestic violence’.”

***

A one-off sexist gaffe is bad enough in a wannabe future Labour leader. But your mole sniffs a worrying pattern in this list that suggests Smith doesn’t have a huge amount of respect for women, when it comes to political rhetoric at least. And it won’t do him any electoral favours either – it makes his condemnation of Corbynite nastiness ring rather hollow.

I'm a mole, innit.